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Cconma.com in South Korea: An Innovative E-Commerce Platform
Jin-Su Kang; Stephen DowningCaso IVEY-9B15M020-EDirección estratégica, Iniciativa emprendedoraIn August 2012, the chief executive officer of Cconma.con, an online shopping mall based in Chung-Ju, South Korea, is considering his company’s future. The company has grown substantially since it was founded in 2005 and is now preparing to further expand into Hong Kong, China or to a second location in the United States. The company’s vision, rooted in an ethic of corporate social responsibility, is to build a happy and healthy community, includ...Desde 8,20 €
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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The Dutch Flower Cluster, Teaching Note
Ramirez-Vallejo, Jorge; Porter, Michael E.Nota del Instructor HBS-711534-EDirección estratégicaTeaching Note for 711507.Desde 0,00 €
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Philips-Visicu
Herzlinger, Regina E.; Kindred, Natalie; McKinley, Sara MCaso HBS-313015-EDirección estratégicaWould the advent of global payment models and ACOs create sufficient demand for a telemedicine offering covering the care continuum, from hospitals to the home? This was the decision facing Royal Philips Electronics (Philips), the Netherlands-based producer of lighting, consumer electronics, and health care products, in 2012. Philips already offered several remote monitoring systems for hospitals, including the eICU, which it obtained through the...Desde 8,20 €
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Royal DSM N.V.: Information Technology Enabling Business Transformation
Applegate, Lynda M.; Watson, Edward; Vatz, Mara E.Caso HBS-807167-EDescribes how Royal DSM NV, an $8 billion dollar global corporation, leveraged information technology to enable a major corporate portfolio transformation between 2000 and 2006.Desde 8,20 €
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Maintaining the “Single Samsung” Spirit: New Challenges in a Changing Environment
Shaista E. Khilji; Chang Hwan Oh; Nisha ManikothCaso IVEY-9B11C010-EDirección estratégica, Liderazgo y Dirección de personasThis case examines how Samsung has grown to become one of the world’s leading companies. It presents a detailed description of Samsung’s “top priority to the people” philosophy and its strong cultural values, both of which have been instrumental in ensuring its continued success in recent decades. Since 1982, the Samsung Human Resource Development Center (SHRDC) has played a critical role in supporting Samsung’s corporate strategy of achieving gl...Desde 8,20 €
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The Dutch Flower Cluster
Porter, Michael E.; Ramirez-Vallejo, Jorge; Eenennaam, Fred vanCaso HBS-711507-EDirección estratégicaDescribes the Dutch Flower cluster, or the group of interconnected growers, suppliers, service providers, and flower-related institutions located in The Netherlands. Examines the role of the FloraHolland auction in the value chain. Also describes the flower clusters in China, Colombia, Ecuador, and Kenya, the four other major international competitors.Desde 8,20 €
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The Dutch Flower Cluster (Spanish version)
Porter, Michael E.; Ramirez-Vallejo, Jorge; Eenennaam, Fred vanCaso HBS-714S21Dirección estratégicaDescribes the Dutch Flower cluster, or the group of interconnected growers, suppliers, service providers, and flower-related institutions located in The Netherlands. Examines the role of the FloraHolland auction in the value chain. Also describes the flower clusters in China, Colombia, Ecuador, and Kenya, the four other major international competitors.Desde 8,20 €
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Transformación de Corea Inc.: crisis financiera y reforma institucional
Alfaro, Laura; Kim, ReneeCaso HBS-714S13EconomíaCorea del Sur, como una de las economías asiáticas "tigres", se transformó en el 11 del mundo y la mayor economía de los principales exportadores en 1996, emergiendo de ser uno de los países de ingresos más bajos de la región de la espalda en la década de 1960. Sin embargo, un año después, en 1997, Corea fue arrastrado por la crisis financiera asiática y buscó un récord de $ 58 mil millones de rescate del Fondo Monetario Internacional. La crisis ...Desde 8,20 €