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Case

The Dutch Flower Cluster

By Porter, Michael E. / Ramirez-Vallejo, Jorge / Eenennaam, Fred van

Describes the Dutch Flower cluster, or the group of interconnected growers, suppliers, service providers, and flower-related institutions located in The Netherlands. Examines the role of the FloraHolland auction in the value chain. Also describes the flower clusters in China, Colombia, Ecuador, and Kenya, the four other major international competitors.

Collection: HBSP (USA)

Ref: HBS-711507-E

Format: PDF

Number of pages: 32

Publication Date: Mar 28, 2011

Language: English, Spanish

Review date: Nov 15, 2013

What material is included in this case:

Other supplements

Description

Year: 2009

Geographic Setting: Netherlands

Industry Setting: Agribusiness; Agriculture, forestry, fishing & hunting; Apparel accessories; Florists; Retail trade

The Dutch Flower Cluster

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The Dutch Flower Cluster

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