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EcoEssence: Creating a sustainable brand in the beauty category
Rosenberg, Mike; de Oca, María; Sastre Boquet, IsaacCaso SM-1762-EDirección estratégica, MarketingIn 2023, the French personal care conglomerate Clément appointed Charlotte Girard as the new brand manager of EcoEssence, a sustainable line of beauty and personal care products. This fledging brand had been launched in 2018, targeting the eco-conscious consumer segment that was willing to pay a premium price for a more natural/ sustainable offer. Girard took over at a critical point if time for EcoEssence. After a troubled arrival to the market...Desde 8,20 €
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The KLM Approach to Alliances
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarCaso SM-1530-EDirección estratégicaWhen it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, ...Desde 8,20 €
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Unigrains
Bell, David E.; Kindred, NatalieCaso HBS-516051-EMarketingUnigrains is a French agribusiness-focused private equity firm that has provided specialized financing to France's agribusiness sector for decades and, as a result, cultivated a strong reputation and relationships in that space. Now that the broader investment community around the globe has become more interested in agribusiness, Unigrains faces growing competitive pressure. This case describes the general private equity model, provides an overvi...Desde 8,20 €
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L'Occitane en Provence, Teaching Note
Becker, Bo; Mayfield, E. ScottNota del Instructor HBS-213037-EFinanzasTeaching Note for 212051Desde 0,00 €
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The Dutch Flower Cluster, Teaching Note
Ramirez-Vallejo, Jorge; Porter, Michael E.Nota del Instructor HBS-711534-EDirección estratégicaTeaching Note for 711507.Desde 0,00 €
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Crown Cork & Seal/CarnaudMetalbox (Spanish Version)
Fruhan, William E.; Dewitt, WilliamCaso HBS-203S03FinanzasUna empresa de envasado de EE.UU. adquiere una empresa de envasado francés con el objetivo de crear la mayor empresa de envasado global en el mundo.Desde 8,20 €
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Danone: Changing the Food System
Bell, David E.; Gabrieli, Federica; Beyersdorfer, DanielaCaso HBS-520053-EMarketingEmmanuel Faber, Chairman and CEO of the food and beverage company Danone, believed that humankind had only ten years to bend the curve on climate change and restore the biodiversity that the global food and agricultural ecosystem was critically dependent on. Upon becoming CEO in 2014, he had built on Danone's long history of CSR-engagement to give a boost to the company's mission to bring health through food to as many people as possible. In Sept...Desde 8,20 €
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El aglomerado (“cluster”) del vino australiano: Información complementaria
Porter, Michael E.; Solvell, OrjanCaso HBS-705S05Dirección estratégicaSuplementos El Cluster del vino de California.Desde 8,20 €
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Philips-Visicu
Herzlinger, Regina E.; Kindred, Natalie; McKinley, Sara MCaso HBS-313015-EDirección estratégicaWould the advent of global payment models and ACOs create sufficient demand for a telemedicine offering covering the care continuum, from hospitals to the home? This was the decision facing Royal Philips Electronics (Philips), the Netherlands-based producer of lighting, consumer electronics, and health care products, in 2012. Philips already offered several remote monitoring systems for hospitals, including the eICU, which it obtained through the...Desde 8,20 €