The KLM Approach to Alliances
When it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, China Southern and smaller airlines. It covers the airline industry, KLM¿s history of alliances and merger attempts, the Air France-KLM merger and KLM¿s current approach to alliances.
Collection: IESE (España)
Ref: SM-1530-E
Format: PDF
Number of pages: 23
Publication Date: Oct 1, 2008
Language: English
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Description
When it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, China Southern and smaller airlines. It covers the airline industry, KLM¿s history of alliances and merger attempts, the Air France-KLM merger and KLM¿s current approach to alliances.
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Year: 1989-2008
Geographic Setting: Países Bajos
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"The KLM Approach to Alliances"
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