The KLM Approach to Alliances

  • Reference: SM-1530-E

  • Year: 1989-2008

  • Number of pages: 23

  • Geographic Setting: Países Bajos

  • Publication Date: Mar 25, 2020

  • Source: IESE (España)

  • Type of Document: Case

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When it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, China Southern and smaller airlines. It covers the airline industry, KLM¿s history of alliances and merger attempts, the Air France-KLM merger and KLM¿s current approach to alliances.


Emerging markets Industry analysis joint venture Negotiation Strategic alliances