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The KLM Approach to Alliances
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarCaso SM-1530-EDirección estratégicaWhen it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, ...Desde 8,20 €
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Greenpeace
Casadesus-Masanell, Ramon; Mitchell, JordanCaso HBS-708418-ETo maximize their effectiveness, color cases should be printed in color. Nearly all environmental organizations have a similar aim: to stop the degradation of the natural environment. However, the strategies which environmental organizations choose to employ are sometimes starkly different. Compares the models of two dissimilar environmental powerhouses: Greenpeace and World Wildlife Fund for Nature (WWF). Active in 100 countries, WWF works with ...Desde 8,20 €