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Sophia Tannis: The European Transfer
Gerard Seijts; Kanina BlanchardCaso IVEY-9B13C027-EDirección estratégica, Liderazgo y Dirección de personasA multinational company’s first senior female leader is assigned to the European headquarters. The assignment is a professional coup, and she is primed to meet the challenge. However, her new colleagues’ predominant view is that she is a non-European woman who represents the corporate head office. She has the opportunity to fly high or fail.Desde 8,20 €
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Liip: The Path to Holacracy
Joerg Dietz; Adina DortheCaso IVEY-W25066-ELiderazgo y Dirección de personasOn April 5, 2017, the lead link at Liip AG, in Lausanne, Switzerland, was reflecting on the past seven years. The digital services organization had gone through a rapid development, from a company with a team-based structure led by a top management team tDesde 8,20 €
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Elite Rent-a-Car
Gregory S. Zaric; Jordan MitchellCaso IVEY-9B07E011-EDirección estratégica, Gobierno corporativo, Iniciativa emprendedoraThe president and founder of a premier luxury car rental agency located throughout Europe must decide on the composition of the fleet of cars for the upcoming summer season. She has to balance a desire for high utilization versus the possibility of having to turn away clients if they request a car that is not in stock. The case can be used to introduce or reinforce a number of concepts including break-even analysis, basic descriptive statistics a...Desde 8,20 €
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Nestlé: A Social Media Nightmare (B)
Jana Seijts; Benjamin BigioCaso IVEY-9B10M104-EDirección estratégica, Tecnologías de la informaciónThis case is a supplement to Nestlé: A Social Media Nightmare (A).Desde 5,74 €
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Swatch and the Global Watch Industry
Allen Morrison; Cyril BouquetCaso IVEY-9A99M023-EDirección estratégicaThe efforts of Swatch to reposition itself in the increasingly competitive global watch industry are reviewed in this case. Extensive information on the history and structure of the global watch industry is provided and the shrinking time horizons decision makers face in formulating strategy and in responding to changes in the industry are highlighted. In particular, the case discusses how technology and globalization have changed industry dynami...Desde 8,20 €
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Paratent Event Rentals Ltd.: The Job Costing Decision - Teaching Note
Matthew Sooy; Anthony MastromariniNota del Instructor IVEY-W24215-EContabilidad y controlTeaching note for product W24214.Desde 0,00 €
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Paillasse International SA: Global Market Selection
Marc Fetscherin; Tim PettCaso IVEY-9B17A019-EDirección estratégica, Iniciativa emprendedora, MarketingPaillasse International SA was a Swiss-based bread company operating in 15 European markets as of 2016. The company had invented a proprietary, patented process for producing bread concentrate that was used to make high quality, healthy breads. The company was successfully using licensing agreements for the bread concentrate with bakeries throughout the European markets; the latest agreement was with a retailer in Spain. The chief executive offic...Desde 8,20 €
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The UEFA Academy: Enhancing The Beautiful Game Through Co-Creation
Caroline S.L. TanCaso IVEY-9B20A090-EMarketingIn 2020, the head of the Union of European Football Associations (UEFA) Academy, faced some tough decisions surrounding co-creation initiatives. The UEFA Academy was founded in early 2019 to address the learning needs of the football world with the aim ofDesde 8,20 €
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Nestlé: A Social Media Nightmare (A)
Jana Seijts; Benjamin BigioCaso IVEY-9B10M103-EDirección estratégica, Tecnologías de la informaciónAs the largest food and drink company in the world, Nestlé S.A. prided itself on a solid reputation built over the past 150 years. On March 17, 2010, the chairman of the board of directors was surprised by a YouTube video created by the environmental activist group Greenpeace. The graphic and provocative video criticized Nestlé for its use of palm oil in Nestlé products. It helped Greenpeace make a bold statement: Nestlé products were leading to ...Desde 8,20 €
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Swiss Chocolate Challenge: SwissOne versus Toblerone
Marc Fetscherin; Camille SibbittCaso IVEY-W26082-EDirección estratégica, MarketingIn 2021, the chief executive officer of Cocoa Luxury SA moved back to Switzerland and founded his premium chocolate brand, SwissOne, after spending two decades in Australia manufacturing confectionery products. Growing up in Bern, Switzerland—the location of the original Toblerone factory—had inspired his unique chocolate recipe and the first three chocolate bars he intended to sell. In January 2022, once he had finished his prototypes, to finali...Desde 8,20 €