Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Cconma.com in South Korea: An Innovative E-Commerce Platform
Jin-Su Kang; Stephen DowningCaso IVEY-9B15M020-EDirección estratégica, Iniciativa emprendedoraIn August 2012, the chief executive officer of Cconma.con, an online shopping mall based in Chung-Ju, South Korea, is considering his company’s future. The company has grown substantially since it was founded in 2005 and is now preparing to further expand into Hong Kong, China or to a second location in the United States. The company’s vision, rooted in an ethic of corporate social responsibility, is to build a happy and healthy community, includ...Desde 8,20 €
-
CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
-
The Rise of JTBC
Barnett, William P.; Rhee, Mooweon; Shin, DongyoubCaso SGSB-SM317-EDirección estratégicaJTBC, which began operations in 2011, provided press coverage, drama shows, and entertainment programs. Within a relatively brief period, the company had gained the position of Korea’s most trusted press outlet, and played a pivotal role in reporting key information related to the controversial case of President Park Geun-hye and her advisor - information that ultimately led to the president’s impeachment in March 2017. The case study details the...Desde 8,20 €
-
POSCO: Corporate Citizenship
Rhee, Mooweon; Kim, Jae-Gu; Barnett, William P.Caso SGSB-SM352-EDirección estratégicaSouth Korean steelmaking giant POSCO in 2021 had become a global company with businesses in 52 countries. In 2018, POSCO’s new chairman and CEO had inaugurated a broader business philosophy, espousing “Corporate Citizenship” practices as a way for the company to give back to society, beyond the production of steel or creation of jobs. This philosophy included new principles, innovative R&D, action plans, and internal and external cooperation to ...Desde 8,20 €
-
Finlandia y Nokia: crear la economía más competitiva del mundo
Porter, Michael E.; Solvell, OrjanCaso HBS-703S45Dirección estratégicaFinlandia, con un lenguaje y cultura especial, se ha desarrollado como un país en el medio oeste (los países nórdicos y Europa) y el este (especialmente su vecino Rusia). En la década de 1980 se inició un proceso de salir de una economía impulsada por la inversión en un uno impulsado por la innovación. Con el colapso de la Unión Soviética alrededor de 1990, Finlandia alcanzó una crisis. Esta política cubre la caja Los cambios realizados en los añ...Desde 8,20 €
-
Maintaining the “Single Samsung” Spirit: New Challenges in a Changing Environment
Shaista E. Khilji; Chang Hwan Oh; Nisha ManikothCaso IVEY-9B11C010-EDirección estratégica, Liderazgo y Dirección de personasThis case examines how Samsung has grown to become one of the world’s leading companies. It presents a detailed description of Samsung’s “top priority to the people” philosophy and its strong cultural values, both of which have been instrumental in ensuring its continued success in recent decades. Since 1982, the Samsung Human Resource Development Center (SHRDC) has played a critical role in supporting Samsung’s corporate strategy of achieving gl...Desde 8,20 €
-
Nokia's Growing Cash Mountain - Teaching Note
Mitchell, Jordan; Rahnema Alavi, AhmadNota del Instructor FT-65-EFinanzasNote prepared as an aid to instructors in the classroom use of case F-777-E.Desde 0,00 €
-
NeoGenius: B2B or (Not) To Be
Dominic Lim; Eric MorseCaso IVEY-9B17M001-EDirección estratégica, Iniciativa emprendedoraNeoGenius Co., Ltd. (NeoGenius) was an early-stage entrepreneurial venture based in South Korea. Founded in February 2000, NeoGenius provided a wide range of business-to-business (B2B) e-business software and related services. In June 2001, the company was up and running, but it faced competition from larger firms, and the effects of a global economic downturn; as a result, its financial performance was falling short of expectations. NeoGenius ha...Desde 8,20 €
-
The Future of Oy Moomin Characters Ltd.
Bonita Russell; Cory IsaacsCaso IVEY-9B14M088-EDirección estratégicaThe chief executive officer of Oy Moomin Characters Ltd. (Oy Moomin) had dramatically increased revenues since he joined the firm, but breaking into the major markets of the world, including the United States, was proving to be quite difficult. The firm’s long-standing relationship with its master agent, Bull’s Press of Sweden, had given the firm a dominant presence in the Nordic region and Japan but little presence elsewhere. He must consider hi...Desde 8,20 €