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Triumph
Stewart Thornhill; Cooper LangfordCaso IVEY-9B11M052-EDirección estratégicaThe case is set immediately following a catastrophic fire that destroyed the Triumph Motorcycle Company’s manufacturing facility in England. After having gone out of business in the 1980s, the company was resurrected by British entrepreneur John Bloor and, at the time of the fire, was in its tenth year of renewed operations. The decision facing Bloor and his team after the fire was to either rebuild and resume their strategy as before or consider...Desde 8,20 €
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Pursuing Cadbury (B)
Stewart Thornhill; Ken MarkCaso IVEY-9B12M054-EDirección estratégicaThis case is a supplement to Pursuing Cadbury (A).Desde 5,74 €
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Pursuing Cadbury (A)
Stewart Thornhill; Ken MarkCaso IVEY-9B12M053-EDirección estratégicaKeith Palmerston, managing director at PKG Capital, is thinking about what to do with his firm’s holdings in Kraft Foods. In early 2010, Kraft, primarily a grocery products firm, is trying to acquire Cadbury, a well-known U.K.-based chocolate manufacturer. Palmerston is trying to determine if Cadbury is a good fit for Kraft’s operations and if the transaction will generate value for shareholders. This case can be used in a strategy course as part...Desde 8,20 €