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Supplementary Case

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Pursuing Cadbury (B)

By Stewart Thornhill / Ken Mark

This case is a supplement to Pursuing Cadbury (A).

Collection: Ivey Business School (Canada)

Ref: IVEY-9B12M054-E

Format: PDF

Number of pages: 2

Publication Date: May 4, 2012

Language: English

Review date: May 4, 2012

What material is included in this case:

Other supplements

Description

This case is a supplement to Pursuing Cadbury (A).

Year: 2010

Geographic Setting: United Kingdom

Industry Setting: Retail Trade;

Learning Objective

There are several topics that can be discussed with this case: ·Cadbury's value to Kraft from a strategic perspective. ·Competition in the global chocolate industry. ·Determing what price Kraft should offer for Cadbury.

Pursuing Cadbury (B)

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Pursuing Cadbury (B)

What material is included in this case:

Description

Learning Objective

Pursuing Cadbury (B)

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