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Primark Stores Limited: Low-cost Strategy and Sustainability Initiatives
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B20M059-EDirección estratégicaPrimark was a low-cost, fast-fashion clothing retailer headquartered in the United Kingdom. The company’s low-priced clothing enticed consumers, but it also attracted criticism for exploitative labor practices in the low-cost economies where Primark’s manufacturing was outsourced. However, Primark believed that it created jobs in low-cost economies, and its low prices were the result of efficient initiatives such as no online presence and limited...Desde 8,20 €
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Time Out: A New Global Strategy to Bring Back Profit
Christopher Williams; Umair ShafiqueCaso IVEY-9B17M063-EDirección estratégica, Iniciativa emprendedoraIn June 2016, the chief executive officer (CEO) of the United Kingdom-based Time Out Group PLC (Time Out), had just taken the company through an initial public offering, raising much-needed capital for investment and growth. Time Out, which provided consumers with information, tickets, and access to theatre, concerts, and events, as well as food, drink, and cultural experiences in its Time Out Market, had reported significant losses in 2014 and 2...Desde 8,20 €
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Triumph
Stewart Thornhill; Cooper LangfordCaso IVEY-9B11M052-EDirección estratégicaThe case is set immediately following a catastrophic fire that destroyed the Triumph Motorcycle Company’s manufacturing facility in England. After having gone out of business in the 1980s, the company was resurrected by British entrepreneur John Bloor and, at the time of the fire, was in its tenth year of renewed operations. The decision facing Bloor and his team after the fire was to either rebuild and resume their strategy as before or consider...Desde 8,20 €
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Burberry
June Cotte; Marta JarosinskiCaso IVEY-9B14A014-EDirección estratégica, MarketingIn 2006, Burberry appointed a new chief executive officer (CEO) with many years of experience in senior positions in the fashion and luxury industries. Though Burberry had enjoyed continued year over year growth, the sales growth was not on par with the growth seen within the personal luxury industry. Big changes within Burberry were expected to come as the new CEO took the reins in July 2006. What were the transformations and changes that Burber...Desde 8,20 €
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Pursuing Cadbury (B)
Stewart Thornhill; Ken MarkCaso IVEY-9B12M054-EDirección estratégicaThis case is a supplement to Pursuing Cadbury (A).Desde 5,74 €
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Polar Challenge
Rosanna Garcia; David T.A. WesleyCaso IVEY-9B10A021-EDirección estratégica, Iniciativa emprendedora, MarketingPolar Challenge was a company that offered an annual 320 nautical-mile race to the magnetic North Pole organized by Arctic experts. It had been successful in the United Kingdom, establishing marketing partnerships with the BBC, Sony, Fujitsu and others. Polar Challenge saw the United States market as untapped potential for both sponsors and racers. In 2008, with the centennial of polar exploration approaching in 2009, the company decided to offer...Desde 8,20 €
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Pursuing Cadbury (A)
Stewart Thornhill; Ken MarkCaso IVEY-9B12M053-EDirección estratégicaKeith Palmerston, managing director at PKG Capital, is thinking about what to do with his firm’s holdings in Kraft Foods. In early 2010, Kraft, primarily a grocery products firm, is trying to acquire Cadbury, a well-known U.K.-based chocolate manufacturer. Palmerston is trying to determine if Cadbury is a good fit for Kraft’s operations and if the transaction will generate value for shareholders. This case can be used in a strategy course as part...Desde 8,20 €
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Tracy Edwards and Maiden (C): Sponsorship, Anyone
Tracy Edwards; Gerard Seijts; Ann C. FrostCaso IVEY-9B21C022-EIniciativa emprendedora, Liderazgo y Dirección de personasSupplement for product 9B21C020.Desde 5,74 €
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Jaguar Land Rover plc: Bond Valuation
S. Veena IyerCaso IVEY-9B15N012-EDirección estratégica, FinanzasJaguar Land Rover Automotive plc, a wholly owned subsidiary of the Indian company Tata Motors Limited, announced bond issue worth US$500 million. The proceeds of this issue were to be used to refinance costlier outstanding bonds. The company was able to raise new debt at substantially lower interest rates than its outstanding debt as a result of its sustained good performance, which led to strong company fundamentals and improved credit ratings. ...Desde 8,20 €
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Crowdfunding The Young Gallery Project
Russell Williams; Morbhen RattrayCaso IVEY-9B15A044-EDirección estratégica, Iniciativa emprendedora, MarketingThe Glasgow-based charity, Impact Arts, was looking for alternative funding streams for its Young Gallery project. As a result, it undertook its first crowdfunding campaign on the Indiegogo platform. The project did not achieve its stated target of £15,000 in the six week campaign period. Instead, only £4,715 (31 per cent of the total) was raised. While the charity did not achieve its goal, the campaign left the chief executive officer and her te...Desde 8,20 €