Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
A Question of Credibility
Leggett, Brian O'ConnorCaso DPO-5-ELiderazgo y Dirección de personasThe persuasive role of character was seriously devalued during the Enlightenment. The rise of experimental science emphasised the goal of neutrality, which was thought to be guaranteed only through radical detachment: subject and object were thus torn asunder.Desde 8,20 €
-
Soft Power and Personal Magnetism: Brendan Bracken
Leggett, Brian O'ConnorCaso DPO-136-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personas: If one has professional credibility and is charming and articulate, does personal credibility, in so far as one's private life is concerned, really matter in the long run? This case is not only about the balance between professional and personal credibility; it also covers the importance of perception in the communication process. The world has known many great survivors and certainly our protagonist in this case, Brendan Bracken, was one of th...Desde 8,20 €
-
Forensic Speaking: The Case of Margaret Thatcher: Primer Minister of Great Britain and Northern Ireland (1979-1990)
Leggett, Brian O'ConnorCaso DPO-109-ELiderazgo y Dirección de personasAccording to the classical writer Quintilian, "The orator should use the plain style to instruct, the grand style to move, and the intermediate style to charm." When Margaret Thatcher became Britain's prime minister in 1979, she arrived at Downing Street with an argumentative style, authoritative manner and a whole new ideological package. Her style was built on knowing the facts, analyzing them, and then using this analysis to support her conten...Desde 8,20 €