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American Express: «Membership rewards» Europa
Spinther M.; Rose S.; McGilvey P.; Huete, Luis MaríaCaso P-886Servicios y operacionesEl Programa "Membership Rewards" está diseñado para viajeros de negocio. Las recompensas ofrecidas van dirigidas principalmente a las personas registradas en los programas de viajero frecuente de las aerolíneas que se benefician acumulando kilómetros con Amex y transfiriéndolos a su aerolínea preferida para obtener billetes gratuitos o mejoras. El caso expone el reto de la dirección de Amex de cómo lograr el índice de penetración del 50% que el p...Desde 8,20 €
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American Express: Membership rewards Europe
Spinther M.; Rose S.; McGilvey P.; Huete, Luis MaríaCaso P-886-EServicios y operacionesThe Membership Rewards Programme is designed for business travellers. The rewards offered appeal mainly to members of Airline Frequent Flyer Programmes who take advantage of collecting miles on Amex and transfer them to their preferred airline to collect free tickets or upgrades. The case poses the managerial challenge of how to reach the 50% target penetration rate of the programme Amex has in mind and questiones how to include customers of the ...Desde 8,20 €
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Welsh Water (F): Postscript (Spanish Version)
Robinson, Robert J.Caso HBS-810S18Dirección estratégicaSe trata de una simulación de negociación de cuatro jugadores en el que una empresa de agua británica recién privatizada debe tratar con los sindicatos contenciosos y acuerdos colectivos nacionales. Explora la cuestión de las coaliciones y negociaciones multilaterales, y el valor de las garantías entrelazados. Este caso describe lo que realmente ocurrió en este caso.Desde 5,74 €
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LogisTech. In Search of Financing: Debt or Equity
Martínez Abascal, EduardoCaso F-986-EFinanzasIn July 2017, LogisWare (LW), a British leading manufacturer of storage systems in North & Central Europe and North America, had acquired Warehouse Industries, its main competitor in those markets. Now the company had to decide the financing of the acquisition and the financial structure of the entire company. They had two alternatives: 150 million loan or a 75 million of equity issue plus another 75 of debt. This case is an updated version of th...Desde 8,20 €
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Gone Rural
Perold, Andre F.Caso HBS-211016-EFinanzasGone Rural employs 750 women in rural communities across Swaziland to produce handwoven baskets and other hand-crafted items. The women are mostly grandmothers caring for children orphaned as a result of the country's high AIDS-related death rate. The company has a strong social mission to improve the economic situation of these women and wants to grow rapidly. It has been very successful designing, making, and selling its products in the high-en...Desde 8,20 €
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Jointly
Kolarova, Lenka; Liechtenstein, HeinrichCaso F-910-EFinanzas, Iniciativa emprendedoraIt was spring 2012, and Vicente Dahl found himself in a difficult situation. One year earlier, after graduating from IESE Business School, he had decided to take the entrepreneurial career path and co-founded Jointly, a London-based e-commerce marketplace company. Although the business concept proved viable, he and his co-founder had begun to argue about the leadership role in the venture.Desde 8,20 €
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The Windham Family (B)
Batt, Robert; Liechtenstein, HeinrichCaso F-898-EÉtica empresarial y Responsabilidad Social Corporativa, Iniciativa emprendedora, Liderazgo y Dirección de personasFrom these cases you will learn that parents' actions (expectations, responsibilities, excessive demand) can lead to negative effects: for example, the creation of a dysfunctional next generation. A sensible governance structure for family wealth is necessary, but it is even more important to foster emotional health (vs. financial health) and self-worth (vs. net worth) among all family members, especially in-laws. The cases also deal with family ...Desde 5,74 €
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Oriflame S.A. (C)
Hawkins, David F.; Misztal, KarolCaso HBS-111052-EContabilidad y controlNotes from Oriflame's 2009 annual report relevant to the assessment of the monetary impact of Oriflame's FX risk management actions.Desde 5,74 €
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The Windham Family (A): Family Tradition
Batt, Robert; Liechtenstein, HeinrichCaso F-897-EÉtica empresarial y Responsabilidad Social Corporativa, Iniciativa emprendedora, Liderazgo y Dirección de personasFrom these cases you will learn that parents' actions (expectations, responsibilities, excessive demand) can lead to negative effects: for example, the creation of a dysfunctional next generation. A sensible governance structure for family wealth is necessary, but it is even more important to foster emotional health (vs. financial health) and self-worth (vs. net worth) among all family members, especially in-laws. The cases also deal with family ...Desde 8,20 €
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The Montague Family (B)
Batt, Robert; Liechtenstein, HeinrichCaso F-877-EIniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personasSerena was woken up by her father's return from his morning jog. She looks younger than her age and, at 1.68 m tall, suffers from anorexia nervosa, with a threshold of 48 kg. She often feels heavy and ugly, doesn't want to eat, and walks to her internship at Vogue to burn calories. When his parents are away, David is likely to sleep until after midday. On this particular day, his afternoon is spent recovering from a hangover, going over his hazy ...Desde 5,74 €