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Zespri Grows
Bell, David E.; Kindred, NatalieCaso HBS-519047-EMarketingControlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned "corporatized cooperative" with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit, but rather managed an integrated marketing system across the value chain. This coordinated structure enabled Zespri to control quality, build a brand, and command premium prices in expor...Desde 8,20 €
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Zespri Grows, Teaching Note
Bell, David E.; Masko, JohnNota del Instructor HBS-519069-EMarketingTeaching note for case 519047.Desde 0,00 €
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Queensland Sugar Limited
Bell, David E.; Shelman, MaryCaso HBS-508038-EMarketingUntil industry deregulation in 2006, Queensland Sugar ran Australia's single desk marketing system for raw sugar exports. Since deregulation, eight of the ten Queensland sugar millers have elected to continue collective marketing through QSL. However, several millers are threatening to leave the group and market on their own. Their primary objection is to QSL's board structure, which is currently divided equally between millers, growers, and inde...Desde 8,20 €
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From BoysTown to yourtown: Rebranding an Iconic Australian Charity
Vishal Mehrotra; Alex BeamishCaso IVEY-9B20A083-EMarketingyourtown was an Australian non-profit organization offering a variety of services to children, young people, and families, supported by a range of stakeholders including federal and state governments, corporations, and, most significantly, members of the public. It was best known for its art union initiative in which supporters bought tickets to a raffle for luxury homes and automobiles.
In 2016, the organization rebranded from BoysTown, which...Desde 8,20 €
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Domino’s Pizza Japan: Fortressing or Market Expansion?
Paul W. Beamish; Colette Southam; Alex BeamishCaso IVEY-9B21M028-EDirección estratégica, MarketingIn late 2018, the chief executive officer and president of Domino's Pizza Japan Inc. was convinced that a substantial expansion in the Japanese market was needed and feasible for continued growth. His company had already grown to nearly 550 stores across Japan, which was over double the number only five years earlier. The company had numerous opportunities to grow further, including opening new markets; opening stores closer to the company's cust...Desde 8,20 €
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Ashby Pharmaceuticals
Muñoz-Cobo, Diego; Villanueva, JulianCaso M-1208MarketingJames Conica acababa de ser contratado como nuevo director de ventas de la empresa Ashby Pharmaceuticals, dedicada a la venta de productos farmacéuticos; con el objetivo de mejorar sustancialmente el rendimiento de la fuerza comercial, que en opinión del director de la compañía, Ian Thompson, tenía un amplio margen de mejora.Desde 8,20 €
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Ashby Pharmaceuticals
Muñoz-Cobo, Diego; Villanueva, JulianCaso M-1208-EMarketingJames Conica had just been appointed new sales director of the company Ashby Pharmaceuticals, which sold pharmaceutical products. His task was to substantially improve the performance of the sales force, which according to company director Ian Thompson, had ample scope for improvement.Desde 8,20 €
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Otago Museum
Ralph W. Adler; Jing SongCaso IVEY-9B10B007-EContabilidad y control, Dirección estratégica, Liderazgo y Dirección de personas, MarketingIn existence since 1868, the non-profit Otago Museum in New Zealand had undergone several changes and expansions during its history and was regarded as curator of a broad-based collection of Maori and South Pacific artifacts. In January 2010, the Otago Museum's chief financial officer (CFO) was instructed by the museum's chief executive officer (CEO) to create a balanced scorecard (BSC) for the museum. The current CEO had brought a sense of custo...Desde 8,20 €
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TaKaDu, Teaching Note
Ofek, Elie; Preble, MatthewNota del Instructor HBS-514083-EMarketingTeaching Note for 514011.Desde 0,00 €
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Salty Snacks
John DawesEjercicio IVEY-9B10A015-EMarketingThe Salty Snacks case is a data analysis exercise using Excel. The case uses real data from a consumer goods panel. It presents the student with a table of purchase duplications for a set of salty snack brands, and the student's task is to identify the competitive structure of the market, that is, which brands compete more intensely with each other. The task is similar to what brand managers in consumer goods companies face on a regular basis. Th...Desde 8,20 €