Ashby Pharmaceuticals

By Muñoz-Cobo, Diego / Villanueva, Julian

Marketing

James Conica had just been appointed new sales director of the company Ashby Pharmaceuticals, which sold pharmaceutical products. His task was to substantially improve the performance of the sales force, which according to company director Ian Thompson, had ample scope for improvement.

Collection: IESE (España)

Ref: M-1208-E

Format: PDF

Number of pages: 5

Publication Date: Apr 18, 2008

Language: English, Spanish

Description

Year: 2007

Geographic Setting: Australia

Ashby Pharmaceuticals

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Ashby Pharmaceuticals

Description

Ashby Pharmaceuticals

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