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Salty Snacks
John DawesEjercicio IVEY-9B10A015-EMarketingThe Salty Snacks case is a data analysis exercise using Excel. The case uses real data from a consumer goods panel. It presents the student with a table of purchase duplications for a set of salty snack brands, and the student's task is to identify the competitive structure of the market, that is, which brands compete more intensely with each other. The task is similar to what brand managers in consumer goods companies face on a regular basis. Th...Desde 8,20 €
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Rodan + Fields Dermatologists
Narayandas, Das; Roberts, Michael; Kind, LizCaso HBS-513067-EMarketingThe case focuses on issues involved in managing the direct multilevel marketing sales consultants who sell R+F skin care products. The company is trying to better manage the inconsistent and highly variable recruitment behavior of the sales force i.e., the degree to which existing consultants recruit new consultants. The company utilizes a range of periodic incentives for recruitment, but hopes to build a system of salesforce compensation and man...Desde 8,20 €
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Chorus and Telecom: Building the Boards
Groysberg, Boris; Abbott, Sarah L.Caso HBS-413030-ELiderazgo y Dirección de personasIn 2011, Sarah Naud and Matt Stanley sat down with the chairman of Telecom New Zealand, Wayne Boyd. Telecom, a publicly listed company and the largest telecom provider in New Zealand, was being divided into two publicly traded companies, Chorus, a telecom infrastructure company, and new Telecom, a telecom retail services provider. In connection with this split, Naud and Stanley were charged with overseeing the process of creating two new boar...Desde 8,20 €
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The Christchurch Earthquake and Crusaders Rubgy (B)
Murray J. Bryant; Brad EvansCaso IVEY-9B12C042-EDirección estratégica, Liderazgo y Dirección de personasThis case is a supplement to The Christchurch Earthquake and Crusaders Rugby (A).Desde 5,74 €
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Chorus and Telecom: Building the Boards, Teaching Note
Groysberg, Boris; Abbott, Sarah L.Nota del Instructor HBS-414025-ELiderazgo y Dirección de personasTeaching note for case 413030 and 413081.Desde 0,00 €
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The Christchurch Earthquake and Crusaders Rugby (A)
Murray J. Bryant; Brad EvansCaso IVEY-9B12C041-EDirección estratégica, Liderazgo y Dirección de personasOn February 2011, a large earthquake hit Christchurch, New Zealand, causing loss of life. The Crusaders, a major sports franchise headquartered in Christchurch, must plan for the season, given that its facility has been extensively damaged and the season has already commenced. The franchisee board, managers, coaches and players have to deal with this catastrophe and build morale in the community by deciding what to do. The case examines the proce...Desde 8,20 €
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Chorus and Telecom: Building the Boards (B)
Groysberg, Boris; Abbott, Sarah L.Caso HBS-413081-ELiderazgo y Dirección de personasThis follow up to Chorus and Telecom: Building the Boards provides a one-page description of the new boards that were created at Telecom and Chorus.Desde 5,74 €
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Cassia at Home: A Restaurant Brand Moves to Home Kitchens
Shreshthi Mehta; Marilyn AnthonyCaso IVEY-W27037-EDirección estratégica, Iniciativa emprendedoraBeginning with an ambitious, lean start-up effort in the highly competitive restaurant industry in Auckland, New Zealand, a husband-and-wife team built a small empire of successful fine dining Indian restaurants. Then came the disruption of the COVID-19 pandemic, which exposed their extreme vulnerability to external forces and the subsequent volatility of the restaurant industry. Their quick pivot to launching a line of Indian sauces for home coo...Desde 8,20 €
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America's Cup in 2013: Oracle Team USA vs. Emirates Team New Zealand (A)
McDonald, Rory; MacCormack, Alan; Ampelas, VanessaCaso HBS-616045-EServicios y operacionesFour teams across the world are furiously designing, building, testing, and learning to sail a boat that would be one of a kind, in order to win the 2013 America's Cup. Choosing the best development path was a challenge as the teams had less than three years to prepare, and each decision would affect the performance of the boat as well as the duration of the sailors' training. The case traces the dilemma faced by the favorite, ORACLE TEAM USA (OT...Desde 8,20 €
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The a2 Milk Company, Teaching Note
Esty, Benjamin C.; Fisher, DanielNota del Instructor HBS-719428-EDirección estratégicaTeaching note for case 719424.Desde 0,00 €