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    The a2 Milk Company, Teaching Note

    Esty, Benjamin C. ; Fisher, Daniel

    • Reference: HBS-719428-E

    • Year: 2000

    • Number of pages: 45

    • Geographic Setting: Australia;China;New Zealand

    • Publication Date: Jan 4, 2019

    • Source: HBSP (USA)

    • Type of Document: Teaching Note

    • Industry Setting: Dairy products;Food;Retail & Consumer Goods

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    Description

    Teaching note for case 719424.

    Keywords

    Barriers to communication Branding Commodity markets Competition Competitive advantage Corporate strategy Disruption Disruptive innovation Entrepreneurship Environmental sustainability Execution Five forces Implementing strategy Innovation Interpersonal s