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CEO Activism (B)
Toffel, Michael W.; Chatterji, Aaron; Kelley, JuliaCaso HBS-617048-EEconomíaSupplement to case 617001.Desde 5,74 €
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Pattern Brands, Teaching Note
Gupta, Sunil; Ofek, Elie; Kelley, JuliaNota del Instructor HBS-521050-EMarketingTeaching note for case 521009.Desde 0,00 €
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Chief: Role for Carolyn Childers
Coffman, Katherine; Bussgang, Jeffrey J.; McGinn, Kathleen L.; Chen, Katherine; Kelley, JuliaCaso HBS-920019-EDesde 8,20 €
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Pricing PatientPing
Cespedes, Frank V.; Kelley, Julia; Migdal, AmramCaso HBS-818017-EIn 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to receive real-time notifications ("Pings") when one of their patients was admitted to or discharged from a health care facility. Pings allowed providers to coordinate with one another to reduce costs and e...Desde 8,20 €
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Scaling at Chief
Coffman, Katherine; Bussgang, Jeffrey J.; McGinn, Kathleen L.; Kelley, Julia; Chen, KatherineCaso HBS-920021-EChief is a New York-based peer network that provides mentorship, support, networking opportunities, and a sense of community to women executives. Co-founders Carolyn Childers and Lindsay Kaplan launched the company in January 2019, and just two months later, Chief has 400 members and a growing waiting list. Now, Childers and Kaplan must determine how aggressively to scale Chief's model to other cities. How much money should they raise in Chief's ...Desde 8,20 €
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Pattern Brands
Gupta, Sunil; Ofek, Elie; Kelley, JuliaCaso HBS-521009-EMarketingIn March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies-such as inability to scale and lack of competitive differentiation-by relying on their previous experience running a successful branding and marketing agency. Rather than focusing on a single brand, they conceive...Desde 8,20 €
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Chief: Role for Lindsay Kaplan
Coffman, Katherine; Bussgang, Jeffrey J.; McGinn, Kathleen L.; Kelley, Julia; Chen, KatherineCaso HBS-920020-EIn 2018, Lindsay Kaplan is preparing to meet with Carolyn Childers about the possibility of co-founding Chief, a New York-based peer network for women executives. Kaplan is currently the vice president of communications and brand engagement at a successful mattress company, and she is happy in her current role. However, she is excited by Childers's vision for a community of women executives and believes she could bring valuable expertise as Chief...Desde 8,20 €
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Backstage at Boston Ballet
Fubini, David G.; Agca Okutgen, Begum; Kelley, JuliaCaso HBS-420005-ELiderazgo y Dirección de personasAt the beginning of her second year with Boston Ballet, Executive Director Meredith "Max" Hodges got some bad news-a developer had purchased one of Boston Ballet's school locations and was planning to terminate Boston Ballet's lease. Hodges had already overseen a number of improvements during her first year with Boston Ballet and had several major projects planned for her second year, including a major website overhaul and a revamped performance ...Desde 8,20 €
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Health Leads: Reaching for Impact, Teaching Plan
Rangan, V. Kasturi; Appleby, Sarah; Kelley, JuliaNota del Instructor HBS-520005-EThis teaching plan is designed to be used in conjunction with the case "Health Leads: Reaching for Impact (A)," HBS No. 517-022, and its related products, "Health Leads: Reaching for Impact (B)," HBS No. 517-023, and "Health Leads: Reaching for Impact (Abridged)," HBS No. 517-024, to help faculty deepen students' comprehension of business issues and energize classroom discussion.Desde 0,00 €
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La-Z-Boy (A), Teaching Note
Fuller, Joseph B.; Kelley, JuliaNota del Instructor HBS-319048-EDirección estratégicaTeaching note for case 317034.Desde 0,00 €