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    Pattern Brands, Teaching Note

    Gupta, Sunil ; Ofek, Elie ; Kelley, Julia

    • Reference: HBS-521050-E

    • Year: 2019

    • Number of pages: 24

    • Geographic Setting: Central America;New York;North America;United States

    • Publication Date: Jan 19, 2021

    • Source: HBSP (USA)

    • Type of Document: Teaching Note

    • Industry Setting: Retail & Consumer Goods;Retail trade

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    Description

    Teaching note for case 521009.

    Keywords

    Branding Brands Business growth Business Models Competitive advantage Demand measurement Diversification Entrepreneurship Growth Marketing Marketing channels Marketing management Marketing strategy New product marketing Product development Product positioning Start-ups Startup Strategy