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Dowry: A Price for a Bride
Olale, Esther; Ribera, AlbertoCaso DPO-294-ELiderazgo y Dirección de personasWhile studying for an MBA in Washington, D.C., a Kenyan woman falls in love with a classmate from the United States. Eventually they get engaged and decide to marry and live in Nairobi, where she plans to take over her father's business. When the groom arrives in Nairobi to meet her fiancée's family, she explains to him that her family expects to receive a dowry, consisting of some gifts and cash, in keeping with the tradition of their tribe.Desde 8,20 €
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The African Safari: Managing a Team in Crisis (A)
Mayank Dayal; Raes, AnneloesCaso DPO-763-ELiderazgo y Dirección de personasProject leader Nimesh Kumar is facing a tough decision after his expat software development team is robbed from all their equipment. Should he abandon the project and return home to avoid the ongoing security threat, or stay in Kenya to finish the project and help their client and Kenya´s agricultural sector? Team members are divided into two groups, one group comprised of experienced team members aged in their late 30s and 40s who want to return...Desde 8,20 €
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The African Safari: Managing a Team in Crisis (B)
Mayank Dayal; Raes, AnneloesCaso DPO-764-ELiderazgo y Dirección de personasProject leader Nimesh Kumar is facing a tough decision after his expat software development team is robbed from all their equipment. Should he abandon the project and return home to avoid the ongoing security threat, or stay in Kenya to finish the project and help their client and Kenya´s agricultural sector? Team members are divided into two groups, one group comprised of experienced team members aged in their late 30s and 40s who want to return...Desde 5,74 €
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Endeavor Kenya: Building an Entrepreneurial Ecosystem
Applegate, Lynda M.; Ghosh, Shikhar; Godwin, ChristianCaso HBS-821038-EIniciativa emprendedoraIn 2016, Fiona Mungai became Endeavor Kenya's first managing director. In this role, she helped the organization build its inaugural board and select its first Endeavor entrepreneur, a fintech company called Cellulant. Throughout this process, Mungai observed the power of personal networks and connections in the development of the company and the creation of an entrepreneurial ecosystem in Kenya. As Endeavor Kenya reaches the end of its first fiv...Desde 8,20 €
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Global Brand Management of Anheuser Busch InBev's Budweiser
Avery, JillCaso HBS-518105-EMarketingBrian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was also feeling the pressure to finalize a global brand strategy that would define Budweiser's value proposition and guide its development and execution around the world. The problem was that Budweiser actually had two distinct brand realities that differed ...Desde 8,20 €