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LUX* Resorts & Hotels: Optimal Room Mix Marketing Decisions
Singfat Chu; Nitesh PandeyCaso IVEY-9B17E004-EDirección estratégica, Gobierno corporativoIn early 2016, LUX* Resorts & Hotels, a hotel group headquartered in Mauritius, needed to determine the room mix to sell to foreign guests to achieve a specific earnings target. The hotel group also intended to sell some of the remaining rooms to local residents at affordable (discounted) prices. The objective was to maximize the revenue stream to finance local corporate social responsibility projects. The case highlights the practical use of Mic...Desde 8,20 €
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Where to Launch in Africa (HBR Case Study)
Soltes, EugeneArtículo HBS-R1407X-EAn ambitious executive is about to leave his employer in order to launch his own Pan-African venture. Should he start up in a rapidly growing, but already competitive, market or in a series of smaller, untapped markets? Expert commentary comes from Ashish J. Thakkar, founder of Mara Group, and Iqbal Surve, founder and chairman of the Sekunjalo Group. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only ...Desde 8,20 €
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Where to Launch in Africa (Commentary for HBR Case Study)
Soltes, EugeneArtículo HBS-R1407Z-EDirección estratégicaAn ambitious executive is about to leave his employer in order to launch his own Pan-African venture. Should he start up in a rapidly growing, but already competitive, market or in a series of smaller, untapped markets? Expert commentary comes from Ashish J. Thakkar, founder of Mara Group, and Iqbal Surve, founder and chairman of the Sekunjalo Group. For teaching purposes, this is the commentary-only version of the HBR case study. The case-only ...Desde 8,20 €
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Bharti Airtel in Africa
Palepu, Krishna G.; Bijlani, TanyaCaso HBS-112096-EConocimiento y comunicaciónIn June 2010, Bharti Airtel, India's largest mobile services operator, acquired the African assets of Bahrain-based Zain Telecom for $10.7 billion-the largest ever cross-border deal in emerging markets. Bharti's executives envisioned that they would repliDesde 8,20 €
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Where to Launch in Africa? (HBR Case Study and Commentary)
Soltes, EugeneArtículo HBS-R1407M-EDirección estratégicaAn ambitious executive is about to leave his employer in order to launch his own Pan-African venture. Should he start up in a rapidly growing, but already competitive, market or in a series of smaller, untapped markets? Expert commentary comes from Ashish J. Thakkar, founder of Mara Group, and Iqbal Surve, founder and chairman of the Sekunjalo Group. This HBR Case Study includes both the case and the commentary. For teaching purposes, this Repri...Desde 8,20 €