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Where to Launch in Africa? (HBR Case Study and Commentary)

Reference: HBS-R1407M-E
Number of pages: 6
Geographic Setting: Malawi;Nigeria
Publication Date: Jul 1, 2014
Source: HBSP (USA)
Type of Document: Article

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Description

An ambitious executive is about to leave his employer in order to launch his own Pan-African venture. Should he start up in a rapidly growing, but already competitive, market or in a series of smaller, untapped markets? Expert commentary comes from Ashish J. Thakkar, founder of Mara Group, and Iqbal Surve, founder and chairman of the Sekunjalo Group. This HBR Case Study includes both the case and the commentary. For teaching purposes, this Reprint is also available in two other versions: case study-only, reprint R1407X, and commentary-only, R1407Z.

Keywords

Start-ups