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Terumo (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCaso HBS-508069-EMarketingThis case provides an update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack.Desde 5,74 €
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Terumo (A)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCaso HBS-508068-EMarketingTo maximize their effectiveness, color cases should be printed in color. Terumo faces two challenges: how to sell its catheter products in the U.S. and its new "Solution Pack" in its domestic market, Japan. The case provides rich detail on the firm's evolution from a manufacturer of thermometers to a seller of commodity products like syringes to a diversified firm offering a range of advanced products-catheters and graphs, for example-in addition...Desde 8,20 €
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Terumo (C)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCaso HBS-508070-EMarketingTo maximize their effectiveness, color cases should be printed in color. This case provides a further update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack. It also discusses the expansion of the firm's "Medical Pranex," a unique facility offering training and meeting space for doctors and nurses.Desde 5,74 €
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Vodafone in Japan (B)
Alcacer, Juan; Furey, Mary; Yamazaki, MayukaCaso HBS-711469-EDirección estratégicaBy 2005, Vodafone Group was losing its footing in the sophisticated Japanese telecom market. What were they doing wrong? Should they cut their losses and leave Japan, or could they learn from mistakes and turn things around?Desde 5,74 €