Terumo (B)

By Godes, David B. / Egawa, Masako / Yamazaki, Mayuka

Marketing

This case provides an update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack.

Collection: HBSP (USA)

Ref: HBS-508069-E

Format: PDF

Number of pages: 3

Publication Date: Feb 11, 2008

Language: English

Review date: Mar 10, 2008

Description

This case provides an update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack.

Geographic Setting: United States

Terumo (B)

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Terumo (B)

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Terumo (B)

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