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Diamond Foods
Bell, David E.; Shelman, MaryCaso HBS-510013-ECEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built "from the ground up" to address fundamental changes in retail structure and consumer behavior. Can the Diamond model be successfully applied to other food categories?Desde 8,20 €
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Taylor Fresh Foods, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-511128-EMarketingTeaching Note for 509008.Desde 0,00 €
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Monsanto: Helping Farmers Feed the World, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-510101-EDirección estratégicaTeaching Note for [510025].Desde 0,00 €
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Cresud and Argentina
Bell, David E.; Shelman, MaryCaso HBS-515043-EDirección estratégicaArgentina-based Cresud managed 1 million hectares (2.5 million acres) of land in South America. For 20 years, the publicly traded company's strategy had been to acquire underutilized properties and turn them into productive farmland for cattle and crops. In 2014, Cresud's CEO wondered if the strategy was still correct in the face of falling commodity prices, more powerful input companies, and potentially positive changes in Argentina's political ...Desde 8,20 €
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Domino's Pizza, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-513075-EServicios y operacionesTeaching Note for 512004Desde 0,00 €
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Note on Agriculture in Argentina
Bell, David E.; Shelman, MaryCaso HBS-515069-EEconomíaThis note describes the history of Argentina agriculture and how it has been affected by government policies and new technologies.Desde 8,20 €
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Disney Consumer Products: Marketing Nutrition to Children, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-508078-EMarketingTeaching Note for [507-006].Desde 0,00 €
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Diamond Foods, Teaching Note
Bell, David E.; Kindred, Natalie; Shelman, MaryNota del Instructor HBS-510067-ETeaching Note for 510013..Desde 0,00 €
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Taylor Fresh Foods
Bell, David E.; Kindred, Natalie; Shelman, MaryCaso HBS-509008-EMarketingIn 13 years, Bruce Taylor had built Taylor Fresh Foods into a $1 billion company and the top supplier of salads to the U.S. food service industry and to supermarket deli departments. In 2008, he was convinced that the time was right to make a big push in the fresh food area to satisfy consumers that were demanding more convenient, natural, good-tasting, and locally-grown foods. Bruce needed an action plan to make Taylor Fresh the industry leader ...Desde 8,20 €
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Viagen: Revolutionizing the Livestock Industry, Teaching Note
Bell, David E.; Shelman, Mary; Sherman, EliotNota del Instructor HBS-508014-EMarketingTeaching Note for [507021].Desde 0,00 €