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Wikimedia Foundation in 2018
Siegel, Robert; Seibert, PeterCaso SGSB-E652-EIniciativa emprendedoraThis case examines a series of challenges facing the Wikimedia Foundation as it sets its strategic course for the next decade. Topics include mission alignment, non-profit revenue models, technology evolution, regulation and the freedom of knowledge, and building and managing web ecosystems.Desde 8,20 €
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Glassdoor: The Fundraising Journey (A)
Siegel, Robert; Orleans, AmadeusCaso SGSB-E673A-EIniciativa emprendedoraFrom his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had come a long way. Now, from his spacious office with a picturesque view of Richardson Bay in Mill Valley, California, Hohman confronted one of the most important decisions of his life. Glassdoor, the company he cofounded in 2007 with Rich Barton and Tim Besse,...Desde 8,20 €
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WeWork in 2021: The Next Chapter
Siegel, Robert; Strabo, JackCaso SGSB-SM350-EDirección estratégicaThis case details the journey of Sandeep Mathrani as he took over as CEO of WeWork, a flexible space provider, in the aftermath of the company’s attempted IPO. To execute his turnaround plan, Mathrani must navigate a global pandemic, execute layoffs, rebuild the company’s reputation, renegotiate contracts with landlords, and rebuild trust with members and employees. Further, Mathrani must consider how to navigate a post-pandemic world as the le...Desde 8,20 €
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Glassdoor: The Fundraising Journey (B)
Siegel, Robert; Orleans, AmadeusCaso SGSB-E673B-EIniciativa emprendedoraFrom his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had come a long way. Now, from his spacious office with a picturesque view of Richardson Bay in Mill Valley, California, Hohman confronted one of the most important decisions of his life. Glassdoor, the company he cofounded in 2007 with Rich Barton and Tim Besse,...Desde 5,74 €
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CrowdStrike: On a Mission to Protect
Siegel, Robert; Montgomery, LucyCaso SGSB-SM353-EDirección estratégicaGeorge Kurtz founded CrowdStrike in 2011 to bring next-generation cybersecurity products to the marketplace. CrowdStrike used artificial intelligence to train its detection agent on evolving threats. This approach was revolutionary in an industry that had previously been fighting against previously detected and catalogued threats. CrowdStrike grew quickly, with impressive financial metrics. The company went public in 2019, and continued to evolv...Desde 8,20 €
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SurveyMonkey in 2018: Under New Management
Siegel, Robert; Orleans, AmadeusCaso SGSB-E654-EIniciativa emprendedoraThe unexpected passing of Dave Goldberg in May 2015 triggered the most difficult period in the history of SurveyMonkey, a global online survey software company headquartered in the San Francisco Bay Area. In a state of emotional shock, the team was forced to find answers to complex strategic questions, navigate a convoluted process of CEO succession and, ultimately, reinvent the company. Over three years later, the company was starting a new ch...Desde 8,20 €
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Mach49 and 2401: Building the Unicorn Within
Siegel, Robert; Montgomery, LucyCaso SGSB-E817-EIniciativa emprendedoraMonifa Porter was in the process of building a product that could work her and her team out of a job. As head of 2401, a subdivision of the corporate innovation and growth company Mach49, Porter was building a technology product that would assist corporations as they designed, built, and scaled new ventures within their existing organization. In late 2022, Porter’s team released a minimum viable product of 2401, and was now in the process of des...Desde 8,20 €
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ServiceNow: Workflow Platform Driving Rapid Organic Growth
Siegel, Robert; Goldberg, Amir; Mirabile, DominicCaso SGSB-E771-EIniciativa emprendedoraThis case follows the organic growth story of ServiceNow, a workflow platform serving enterprise customers. ServiceNow found product-market fit in streamlining workflows for IT service management. It later evolved its product, engineering, and go-to-market organizations to expand first into adjacencies within IT and then into additional domains such as HR, customer service, and others. The case charts ServiceNow’s path of organic growth towar...Desde 8,20 €
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Teaching Note: TTTech in 2017: When Market and Technology Trends Align with Company Capabilities
Siegel, Robert; Kissick, RyanNota del Instructor SGSB-E635TN-EIniciativa emprendedoraDesde 0,00 €
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Cash vs. Accruals: The Case of Revenue Recognition at Cantaloupe Systems
Beyer, Anne; Siegel, RobertCaso SGSB-E756-EIniciativa emprendedoraCantaloupe Systems expected to celebrate its first quarterly profit, and the company’s proprietary machine-to-machine communication technology was a hit with owners of vending machines—and investors. Cantaloupe’s systems provided real-time sales data, allowing vending machine operators to efficiently pre-pack the exact items needed for each machine before leaving the warehouse that day. But Cantaloupe’s auditors threw the company a curve ball dur...Desde 8,20 €