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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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The Affordable Care Act (E): The August 2009 Recess
Bower, Joseph L.; Norris, MichaelCaso HBS-315036-EDuring the Congress's August recess in 2009, the Tea Party makes a big push to stop the health reform bill moving through Congress.Desde 5,74 €
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Ocean Mist Farms
Bell, David E.; Alvarez, Jose B.; Shelman, Mary; Norris, MichaelCaso HBS-513027-EMarketingIn late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity.Desde 8,20 €
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J.C. Penney's "Fair and Square" Strategy (Abridged), (B), and (C), Teaching Note
Ofek, Elie; Alvarez, Jose B.; Norris, MichaelNota del Instructor HBS-516008-EMarketingThis teaching note is for "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)," which tells the story of Ron Johnson's tenure as CEO of the U.S. department store J.C. Penney, his 2013 firing, and the rehiring of former CEO Myron E. "Mike" Ullman to try to fix Johnson's mistakes.Desde 0,00 €
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Bloodbuy
Hamermesh, Richard G.; Norris, MichaelCaso HBS-815114-EIniciativa emprendedoraIn 2015, Chris Godfrey, founder and CEO of Bloodbuy has to consider the best path to growth for his young company that is attempting to disrupt the blood donation industry.Desde 8,20 €
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Bloodbuy, Teaching Plan
Hamermesh, Richard G.; Quelch, John A.; Norris, MichaelNota del Instructor HBS-815140-EIniciativa emprendedoraTeaching plan for case 815114.Desde 0,00 €
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A Note on Compensation
Bernstein, Ethan S.; Norris, MichaelCaso HBS-419020-ELiderazgo y Dirección de personasThis note describes the major considerations and frameworks of compensation. Its audience is general managers interested in learning about their own or their employees' compensation.Desde 8,20 €
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1worker1vote: MONDRAGON in the US
Henderson, Rebecca M.; Norris, MichaelCaso HBS-315103-EMONDRAGON, the largest cooperative in the world, and the inspiration for several U.S. cooperatives, faces a challenge in 2013 after one of its largest cooperatives votes to leave the group and another goes bankrupt.Desde 8,20 €
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Dragonfly Corporation, Teaching Note
Sharpe, Jim; Norris, MichaelNota del Instructor HBS-813071-EIniciativa emprendedoraThis is the teaching note to HBS Case 813042.Desde 0,00 €
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Suominen Wipes the Slate Clean
Groysberg, Boris; Heikkinen, Kalle; Norris, MichaelCaso HBS-416047-EDirección estratégicaIn 2016, after successfully turning around Finnish nonwovens manufacturer Suominen, CEO Nina Kopola faces a decision on the company's strategy moving forward.Desde 8,20 €