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Ocean Mist Farms

Bell, David E. ; Alvarez, Jose B. ; Shelman, Mary ; Norris, Michael

Reference: HBS-513027-E
Number of pages: 34
Geographic Setting: United States;California
Publication Date: Dec 12, 2012
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Agribusiness

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Description

In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity.

Keywords

Agricultural cooperatives Marketing Organizational culture