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Chrysler Fiat 2009
Harreld, J. Bruce; Marshall, Paul W.; Lane, DavidCaso HBS-811030-EIniciativa emprendedoraIn spring 2009, Chrysler entered a prepackaged bankruptcy and exited 40 days later in a deal with Fiat, the U.S. Treasury, and the UAW that kept the automaker alive. Looking forward, what was necessary for Chrysler to move beyond the life support it had received? What was possible? Looking back, how should the company's restructuring be assessed?Desde 8,20 €
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Three Jay's Corporation, Teaching Note
Marshall, Paul W.; Davis, MarkNota del Instructor HBS-915532-EServicios y operacionesTeaching Note for Product #915531.Desde 0,00 €
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Jody Leleck at Broad Acres (B)
Marshall, Paul W.; Goldin, AndrewCaso HBS-810043-EExplores the results of Jody Leleck's efforts to turn around underperforming Broad Acres Middle School.Desde 5,74 €
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Jody Leleck at Broad Acres (A)
Marshall, Paul W.; Goldin, AndrewCaso HBS-810042-EJody Leleck has been appointed the principal of Broad Acres Middle School in Montgomery County, Maryland. The school is underperforming all other schools in the district, and she has been asked to improve the performance.Desde 8,20 €
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Relax (Boston): Innovating and Growing an Entrepreneurial Business, Teaching Note
Marshall, Paul W.; Carlson, CaroleNota del Instructor HBS-918524-EIniciativa emprendedoraTeaching note for case 918523.Desde 0,00 €
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Relax (Boston): Innovating and Growing an Entrepreneurial Business
Marshall, Paul W.; Carlson, CaroleCaso HBS-918523-EIniciativa emprendedoraThe Relax case traces the history of a massage services company from its founding in 2007 to mid-2017, when it is considering the best strategy for growth and an acquisition. The company's owner and top managers wonder how the firm should reorganize to cope with the challenges posed by the company's transformation from a small, independent operation to a professionally managed enterprise. This case illustrates the challenges of preparing for rap...Desde 8,20 €
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Keurig and Green Mountain Coffee Roasters
Marshall, Paul W.; Eisenmann, Thomas R.; Ghosh, Shikhar; Barley, LaurenCaso HBS-812101-EIniciativa emprendedoraProvides background information for a negotiations exercise in which students will represent either Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, or Green Mountain Coffee Roasters (GMCR), a fast-growing premium coffee roaster interested in licensing Keurig's technology. The negotiation will determine the royalty to be paid to Keurig by GMCR, who will bear capital expenditures, and whether GMCR secures ...Desde 8,20 €