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Case

Keurig and Green Mountain Coffee Roasters

By Marshall, Paul W. / Eisenmann, Thomas R. / Ghosh, Shikhar / Barley, Lauren

Entrepreneurship

Provides background information for a negotiations exercise in which students will represent either Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, or Green Mountain Coffee Roasters (GMCR), a fast-growing premium coffee roaster interested in licensing Keurig's technology. The negotiation will determine the royalty to be paid to Keurig by GMCR, who will bear capital expenditures, and whether GMCR secures exclusive distribution rights to Keurig's system.

Collection: HBSP (USA)

Ref: HBS-812101-E

Format: PDF

Number of pages: 12

Publication Date: Dec 9, 2011

Language: English

Review date: Jul 24, 2009

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Description

Year: 1997

Geographic Setting: United States

Industry Setting: Food services; Food

Keurig and Green Mountain Coffee Roasters

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Keurig and Green Mountain Coffee Roasters

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Keurig and Green Mountain Coffee Roasters

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