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Productos de consumo Disney: marketing nutricional infantil
Bell, David E.; Winig, LauraCaso HBS-508S23MarketingEn un esfuerzo por ganar cuota de mercado en la categoría de alimentos de los niños, Disney Consumer Products (DCP) debutó una amplia línea de "mejores para usted" alimentos, que van desde frutas y verduras frescas a las comidas congeladas, a través de una asociación con los supermercados Kroger. En respuesta a una epidemia global de obesidad, DCP reformuló los productos existentes e introdujo nuevos que cumplieron con los requisitos nutricionale...Desde 8,20 €
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Martha Stewart Living Omnimedia (A) (Spanish Version)
Fournier, Susan; Winig, Laura; Herman, Kerry; Wojnicki, AndreaCaso HBS-504S35MarketingMartha Stewart Living Omnimedia (MSLO), una empresa de contenidos y los medios de comunicación de marca e integrado dedicado a "elevar el papel del ama de casa", se hizo pública el 19 de octubre de 1999, la creación de una empresa con un valor de mercado de $ 1,73 mil millones y una participación de Stewart vale $ 1,2 mil millones. Aretha Jackson, presidente de una firma de inversión privada, el mosto de aconsejar a un cliente sobre la convenienc...Desde 8,20 €
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Red Tomato: Keeping it Local
Alvarez, Jose B.; Shelman, Mary; Winig, LauraCaso HBS-510023-EThis case describes the operating model and history of Red Tomato, a non-profit organization dedicated to branding and logistical support for locally grown produce farmers in the northeast U.S. The case highlights the challenges involved in making locally grown produce available to large consumer markets.Desde 8,20 €
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Alexandre Mars and Epic
Winig, Laura; Battilana, Julie; Marquis, ChristopherCaso HBS-KS1291-EThe case examines the strategy, impact, and sustainability of a boutique philanthropy with a big goal: change the way people donate to charities. Epic Foundation was founded to support a portfolio of children's charities. Now, its leadership was considering taking on a broader role: to reshape the very nature of charitable giving-in the U.S., France, the United Kingdom and globally. Its wealthy, charismatic leader, Alexandre Mars, thought that Ep...Desde 8,20 €
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VeeV on the Rocks
Margolis, Joshua D.; Marquis, Christopher; Winig, LauraCaso HBS-410006-ELiderazgo y Dirección de personasThree pressing challenges (equity split, extent of commitment to social responsibility, and product discoloration) confront VeeV, the world's first alcoholic beverage infused with acai berries. Brothers Courtney and Carter Reum founded VeeV in 2007 and the firm has experienced rapid growth since then. The case documents the backgrounds of the young founders, details the launch and early phase of the company, and presents three challenges the foun...Desde 8,20 €
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Shelley Metzenbaum and Improving Federal Government Performance Teaching Note
Glynn, Thomas; Winig, LauraNota del Instructor HBS-HKS781-EEconomíaTeaching Note for HKS737Desde 0,00 €
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Burt's Bees: Leaving the Hive
Winig, Laura; Wathieu, LucCaso HBS-507017-EMarketingRapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious, natural, and unique ingredients, and also by promoting earth-friendly production processes, Burt's Bees will impose superior product expectations and win over the mainstream personal care ...Desde 8,20 €
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Kent Chemical: Organizing for International Growth , Teaching Note
Bartlett, Christopher A.; Winig, LauraNota del Instructor HBS-4410-ETeaching Note for Product #4409Desde 0,00 €
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Hero or Traitor Edward Snowden and the NSA Spying Program
Winig, Laura; Robichaud, ChristopherCaso HBS-HKS798-EEconomíaOn June 5, 2013, a London newspaper reported that the United States National Security Agency (NSA) was collecting the telephone records of millions of Verizon customers in the U.S. The story was the first of many top secret revelations about the NSA's spying programs, leaked by Edward Snowden, a former NSA contractor. The case examines Snowden's actions and motivations and asks students to consider the repercussions of whistleblowing/leaking on t...Desde 8,20 €
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Michelle Rhee and the Washington D.C. Public Schools, Teaching Note
Winig, Laura; Kelman, SteveNota del Instructor HBS-HKS708-EEconomíaTeaching Note for HKS693.Desde 0,00 €