Red Tomato: Keeping it Local

By Alvarez, Jose B. / Shelman, Mary / Winig, Laura

This case describes the operating model and history of Red Tomato, a non-profit organization dedicated to branding and logistical support for locally grown produce farmers in the northeast U.S. The case highlights the challenges involved in making locally grown produce available to large consumer markets.

Collection: HBSP (USA)

Ref: HBS-510023-E

Format: PDF

Number of pages: 32

Publication Date: Nov 6, 2009

Language: English

Review date: May 26, 2010

Description

Year: 2009

Geographic Setting: United States;Canada

Industry Setting: Agriculture, forestry, fishing & hunting; Agribusiness; Food

Red Tomato: Keeping it Local

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Red Tomato: Keeping it Local

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Red Tomato: Keeping it Local

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