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Diamond Foods
Bell, David E.; Shelman, MaryCaso HBS-510013-ECEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built "from the ground up" to address fundamental changes in retail structure and consumer behavior. Can the Diamond model be successfully applied to other food categories?Desde 8,20 €
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Taylor Fresh Foods, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-511128-EMarketingTeaching Note for 509008.Desde 0,00 €
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Monsanto: Helping Farmers Feed the World, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-510101-EDirección estratégicaTeaching Note for [510025].Desde 0,00 €
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Domino's Pizza, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-513075-EServicios y operacionesTeaching Note for 512004Desde 0,00 €
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Disney Consumer Products: Marketing Nutrition to Children, Teaching Note
Bell, David E.; Shelman, MaryNota del Instructor HBS-508078-EMarketingTeaching Note for [507-006].Desde 0,00 €
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Diamond Foods, Teaching Note
Bell, David E.; Kindred, Natalie; Shelman, MaryNota del Instructor HBS-510067-ETeaching Note for 510013..Desde 0,00 €
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Taylor Fresh Foods
Bell, David E.; Kindred, Natalie; Shelman, MaryCaso HBS-509008-EMarketingIn 13 years, Bruce Taylor had built Taylor Fresh Foods into a $1 billion company and the top supplier of salads to the U.S. food service industry and to supermarket deli departments. In 2008, he was convinced that the time was right to make a big push in the fresh food area to satisfy consumers that were demanding more convenient, natural, good-tasting, and locally-grown foods. Bruce needed an action plan to make Taylor Fresh the industry leader ...Desde 8,20 €
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Viagen: Revolutionizing the Livestock Industry, Teaching Note
Bell, David E.; Shelman, Mary; Sherman, EliotNota del Instructor HBS-508014-EMarketingTeaching Note for [507021].Desde 0,00 €
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Domino's Pizza
Bell, David E.; Andrews, Phillip; Shelman, MaryCaso HBS-512004-EServicios y operacionesDomino's Pizza is the world's second-largest pizza company with 9,436 stores globally, 95% of which are franchised. Domino's franchisees in the U.S. market were able to purchase fresh dough, cheese, pizza toppings, and other menu ingredients and store supplies directly from the company-owned supply chain system. When commodity prices became more volatile in 2007 and 2008, executives at Domino's changed the way they worked with suppliers and franc...Desde 8,20 €
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Monsanto: Helping Farmers Feed the World
Bell, David E.; Knoop, Carin-Isabel; Shelman, MaryCaso HBS-510025-EDirección estratégicaMonsanto has led the effort to bring biotechnology to bear on food production. Through some management missteps and consumer resistance the company had difficulties in its early years. But since Hugh Grant became CEO the picture has brightened with widespread adoption of the company's products. This case focuses on the company's product pipeline and the galvanizing effect of the CEO's promise to substantially improve global food production by 203...Desde 8,20 €