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Merck: Operating Science-Based Business
Raman, Ananth; Maurer, Inga; Schmidt, WilliamCaso HBS-612082-EServicios y operacionesMerck is known for its commitment to investing in basic R&D. Are Merck's long-term investments justifiable when the firm faces extreme earnings pressure?Desde 8,20 €
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Merck: Investing in Science-Based Business (Abridged)
Raman, Ananth; Maurer, IngaCaso HBS-611027-EServicios y operacionesRay Gilmartin faces a dilemma. His company's credibility has been damaged by the recent withdrawal of Vioxx, a multi-billion dollar drug. Moreover, the withdrawal of Vioxx would imply that Merck would fail to meet analysts' earnings expectations for 2005 unless Gilmartin cuts the R&D budget. Cutting the budget might hurt morale and productivity in Merck labs.Desde 8,20 €
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The Cleveland Clinic: Improving the Patient Experience (Abridged)
Raman, Ananth; Tucker, Anita; Gordon, RachelCaso HBS-611015-EServicios y operacionesHealthcare has traditionally focused on medical outcomes and financial performance. The big question is always, "How much is it going to cost?" What would happen though if healthcare also considered the question of "How does the patient feel?" This case looks at the Cleveland Clinic's attempt to answer the latter question by attempting to institutionalize empathy as part of its delivery of care.Desde 8,20 €
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Cleveland Clinic: Improving the Patient Experience
Raman, Ananth; Tucker, AnitaCaso HBS-612031-EServicios y operacionesHealthcare has traditionally focused on medical outcomes and financial performance. The big question is always, "How much is it going to cost?" What would happen, though, if healthcare also considered the question of "How does the patient feel?" This case looks at the Cleveland Clinic's attempt to answer the latter question by attempting to institutionalize empathy as part of its delivery of care.Desde 8,20 €