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Arts & Crafts
Mark B. Vandenbosch; Nick KuzykCaso IVEY-9B08A011-EIniciativa emprendedora, MarketingThe vice-president of marketing at Arts & Crafts was reflecting on the company's extremely successful year in the music business. New artists had been added to the company's roster, experiments with digital releases and marketing campaigns had been successful, and plenty of international licensing opportunities were emerging. In addition, one of the company's artists, Leslie Feist, had received multiple music awards. On the other hand, the music ...Desde 8,20 €
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The Obama Campaign Strategy
Mark B. Vandenbosch; Dan TolhurstCaso IVEY-9B09A018-EMarketingIn November 2007, Barack Obama, along with his chief strategist and campaign manager, was faced with a Gallup Poll of Democratic Presidential Candidates that indicated among Democratic voters Hillary Clinton held 48 per cent support of voters, compared with Obama's 21 per cent. Pundits and analysts essentially declared the race over; however, the triumvirate was convinced they had devised a perfect campaign strategy to overcome the long odds and ...Desde 8,20 €
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Christie Digital: Maximizing the Digital Cinema Opportunity (C)
Mark B. Vandenbosch; Ken MarkCaso IVEY-9B12A046-EMarketingThis is a supplement to Christie Digital: Maximizing the Digital Cinema Opportunity (A).Desde 5,74 €
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Bolster Electronics: Dealing with Dealer Demands
Michael Taylor; Mark B. VandenboschCaso IVEY-9B12A050-EIniciativa emprendedora, MarketingThis B2B case describes a common situation that arises when channel partners gain success and the perceived balance of power shifts from the supplier to the channel. The manager for Bolster Electronics, one of the largest suppliers in Canada of state-of-the-art industrial video equipment for harsh environments, must consider a request from Vickers Industrial Supplies, a regional dealer, to be upgraded from a dealership to a distributor. Vickers w...Desde 8,20 €
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Spruce Lawn Farms: The IP Bean Opportunity
Mark B. Vandenbosch; Ron AndersonCaso IVEY-9B14N001-EFinanzasThe owner/operator of Spruce Lawn Farms, a cash crop farm located near London, Ontario, was thinking of expanding his operation to include identity-preserved soybeans and a grain dryer. The farm had been in operation for 12 years and consisted of 650 acres of owned land with plans to increase this through renting neighbouring fields to 2,000 acres by 2015. Current crops included genetically modified winter wheat, corn and soybeans, but given the ...Desde 8,20 €
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Alliance Grain Traders Inc.: Moving Up the Value Chain (B)
Mark B. Vandenbosch; Ken MarkCaso IVEY-9B14A043-EDirección estratégica, Iniciativa emprendedora, MarketingSupplement to 9B14A042.Desde 5,74 €
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Christie Digital: Maximizing the Digital Cinema Opportunity (B)
Mark B. Vandenbosch; Ken MarkCaso IVEY-9B12A045-EMarketingThis is a supplement to Christie Digital: Maximizing the Digital Cinema Opportunity (A).Desde 5,74 €
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Christie Digital: Maximizing the Digital Cinema Opportunity (A)
Mark B. Vandenbosch; Ken MarkCaso IVEY-9B12A044-EMarketingThe co-president and co-CEO of Christie Digital, a digital projector firm based in Cypress, California, and Kitchener, Waterloo, is speaking with his counterpart and trying to decide how Christie should tackle the rest of the 65,000-screen theatre market that has not yet converted to digital. The co-president has to consider that Christie is one of three viable competitors in the market and that there is a real risk of rapidly declining margins i...Desde 8,20 €
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Punch Up In the Potash Industry (C): PotashCorp
Mark B. Vandenbosch; Amit JethaniCaso IVEY-9B14M031C-EDirección estratégicaUralkali, the giant Russian potash producer, decided to stop export sales through the Belarusian Potash Company – an export cartel it had formed with Belaruskali. Uralkali planned to increase potash production and export it independently through its own trading company. This move threatened to reduce global potash prices by up to 25 per cent. Immediately, the stock prices of major potash producers around the world plummeted. This set of three cas...Desde 5,74 €
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Punch Up In the Potash Industry (B): BHP Billiton Ltd.
Mark B. Vandenbosch; Amit JethaniCaso IVEY-9B14M031B-EDirección estratégicaUralkali, the giant Russian potash producer, decided to stop export sales through the Belarusian Potash Company – an export cartel it had formed with Belaruskali. Uralkali planned to increase potash production and export it independently through its own trading company. This move threatened to reduce global potash prices by up to 25 per cent. Immediately, the stock prices of major potash producers around the world plummeted. This set of three cas...Desde 5,74 €