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Christie Digital: Maximizing the Digital Cinema Opportunity (C)

Reference: IVEY-9B12A046-E
Year: 2011
Number of pages: 2
Geographic Setting: Canada
Publication Date: Aug 24, 2012
Fecha de edición: Aug 29, 2012
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Manufacturing;

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Description

This is a supplement to Christie Digital: Maximizing the Digital Cinema Opportunity (A).

Learning Objective

The case can be used in undergraduate, graduate, or executive classes in marketing. The objective of the case is to allow students to develop an appropriate marketing strategy given the constraints of a shrinking pool of customers, relatively undifferentiated products with high margins, and aggressive competitors.

Keywords

canada Competitive Reaction Game theory Pricing strategy product extension strategy implementation