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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €
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Warehousing Enhancements for E-Commerce Growth
Juri Zguri; Fatma Gzara; Joe Naoum-SawayaCaso IVEY-9B20E006-EAnálisis de decisionesAs an e-commerce logistics manager at the national grocery store chain TrixMag, Jim Vector was continually seeking efficiency improvements in the company’s supply chain. Following positive trends in the online grocery segment, Vector was specifically explDesde 8,20 €
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Double E Grain Corporation: Where To From Here
Donald W. Barclay; Jessica KellyCaso IVEY-9B11M122-EDirección estratégicaIt was mid-January 2011 and Elmer Enns, sole owner of Double E Grain Corporation, a 6600-acre farm in Saskatchewan, Canada, was reflecting on the past year, during which he had completed the canola harvest ahead of schedule. Helped by strong commodity prices, Double E had experienced successive years of prosperity (as shown by the financial statements in the case). Elmer, in his mid-50s, was optimistic about the industry and content with the curr...Desde 8,20 €
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Buy Online, Pickup in Store: Vice President of E-Commerce Supplement
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCaso HBS-621106-EServicios y operacionesIn April 2019, Sylvarella VP of E-Commerce Charla Limont must review an analysis of her department's sales data to determine the impact of the company's Buy Online, Pickup in Store (BOPS) program. The program implementation created significant problems foDesde 8,20 €
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A Couple of Squares: E-Commerce Opportunities for Growth (B)
Dante Pirouz; Raymond Pirouz; Dina Ribbink; Emily Chen-BendleCaso IVEY-9B13A005-EIniciativa emprendedora, MarketingA small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case 9B13A004, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of th...Desde 5,74 €
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David E. White: Executive Direct Line
Elizabeth M.A. Grasby; Gregory CritchleyCaso IVEY-9B15A017-EMarketingThe owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.Desde 8,20 €
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John Galliano: un éxito rebelde (A)
Rodríguez Fernández-Hidalgo, Enriqu; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCaso DPO-287Ética empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasJohn Galliano (28-11-1960) es un diseñador de moda de Gibraltar que ha ido creciendo en importancia gracias a su particular estilo. Para este diseñador, los años ochenta fueron una época de confusión. No cabe duda de que, en Dior, Galliano consiguió la libertad creativa que necesitaba.Desde 8,20 €
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John Galliano: un éxito rebelde (C)
Rodríguez Fernández-Hidalgo, Enriqu; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCaso DPO-289Ética empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasSin haber elegido aún un sucesor de John Galliano, antiguo director artístico, Dior presentó, como una continuación natural de su pasarela de alta costura, su nueva colección de joyería de ensueño, inspirada en la danza. El dilema de quién sería el sucesor de la firma estaba todavía en el aire.Desde 5,74 €
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John Galliano: un éxito rebelde (D)
Rodríguez Fernández-Hidalgo, Enriqu; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCaso DPO-290Ética empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasLa continuidad sin rupturas fue la apuesta de la casa Dior para sustituir a su diseñador estrella. Dior dijo adiós a John Galliano y contrató a Bill Gaytten. Un año después, Galliano pidió disculpas y reconoció que, en el momento de lo sucedido, se encontraba muy enfermo. Se abrió un conmovedor relato sobre su dura infancia y sobre sus demonios interiores.Desde 5,74 €
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John Galliano: Defiant Success (D)
Rodríguez Fernández-Hidalgo, Enriqu; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCaso DPO-290-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasDior opted for unbroken continuity when it came to replacing its star designer. Dior said good-bye to John Galliano and hired Bill Gaytten. A year later, Galliano issued an apology and recognized that, at the time of the events, he was very ill. That opened up a moving story about his difficult childhood and his inner demonsDesde 5,74 €