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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €
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Sun Life Financial: A Potential Indian Life Insurance Joint Venture
Stephen R. Foerster; Tony S. Frost; Eric Morse; Ken MarkCaso IVEY-9B07M046-EDirección estratégica, Iniciativa emprendedoraThis supplement to Sun Life Financial: Planning for the Future, product 9B07M045, hones in on Sun Life's decision to re-enter the Indian insurance market.Desde 8,20 €
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Sun Life Financial: Planning for the Future
Stephen R. Foerster; Tony S. Frost; Eric Morse; Ken MarkCaso IVEY-9B07M045-EDirección estratégica, Iniciativa emprendedoraThe Sun Life Financial cases allow students to take a cross-enterprise leadership approach in examining Sun Life's effort to re-enter the Indian insurance market. Set in March 1999, a vice-president in Sun Life's international team is looking at international expansion options. In its domestic market, Sun Life, relative to its peers, has had below average financial performance. With the domestic insurers demutualizing (i.e. converting from a poli...Desde 8,20 €
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Globalive: Change in the Canadian Wireless Telecom Industry
Adam Fremeth; Tony S. Frost; Guy L.F. Holburn; Kevin Chan; Peter WalkerCaso IVEY-9B11M003-EDirección estratégica, Iniciativa emprendedoraThis case describes the situation for Globalive in 2009 shortly after its bid to enter the Canadian wireless telecommunications sector had been denied by the regulatory agency on the grounds that it breached foreign ownership restrictions. The case covers the background to Globalive and the events leading to the regulator’s decision. Andrea Wood, the chief legal officer of WIND Mobile, the wireless brand owned by Globalive, must decide what recom...Desde 8,20 €