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Growing Trafalgar Ales, Meads & Distillery
Lawrence A. Plummer; Ken MarkCaso IVEY-9B19M018-EDirección estratégica, Iniciativa emprendedoraIn February 2018, the co-owners of Trafalgar Ales, Meads & Distillery, based in Oakville, Ontario, were eager to take on a wide range of new opportunities. In the 18 months since their purchase of the brewery, the two co-owners had devoted great efforts to transforming the company, creating and launching several new and successful beer brands. Contract brewing was de-emphasized, and the layout of the brewery was reset. The owners became involved ...Desde 8,20 €
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Yuser: Pitching a New Social Networking App
Simon Parker; Lawrence A. Plummer; Eunika SotCaso IVEY-9B19M063-EDirección estratégica, Iniciativa emprendedoraYuser Inc. (Yuser) was a new social networking start-up based in London, Ontario. Well-established social media platforms like Facebook and YouTube had begun to restrict social media influencers’ monetization of their user base, and this had opened an oppDesde 8,20 €
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Huemen: The Creation of a Male Beauty Brand
Lawrence A. Plummer; Umar ElBablyCaso IVEY-9B20M069-EDirección estratégica, Iniciativa emprendedoraHuemen was a new men’s cosmetics start-up founded in mid-2018 by two business students. In 2018, the market for men’s makeup was in its infancy. Stigmas and stereotypes dominated ideas about men investing in their appearance, but the founders believed thaDesde 8,20 €
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Cowbell Brewing Co.: Building a Destination Brewery
Lawrence A. Plummer; Ken MarkCaso IVEY-9B20M029-EDirección estratégica, Iniciativa emprendedoraIn late May 2018, Grant Sparling, chief development officer at Cowbell Brewing Co. (Cowbell), a high-growth destination brewery located in rural Blyth, Ontario, was considering the company’s long-term growth strategy. Whereas most craft breweries started in leased commercial space, Cowbell opened its doors in the summer of 2017 with a state-of-the-art brewing facility, packaging operation, bar, and restaurant, all housed in an iconic barn-style b...Desde 8,20 €
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Forked River Brewing Co.: Craft Beer Entrepreneurship in an Evolving Industry
Max Stallkamp; Lawrence A. Plummer; Andreas SchotterCaso IVEY-9B16M102-EDirección estratégica, Iniciativa emprendedoraOn January 4, 2016, the co-founders of Forked River Brewing Company (Forked River), a small brewery in London, Ontario, revisited the company’s original business plan from 2012. Over the course of only four years, the founders went from home brewing enthusiasts to owners of a striving, award-winning craft brewery. Forked River beers were now offered in pubs, restaurants, and retail stores across the province of Ontario. In the past year alone, Fo...Desde 8,20 €