Yuser: Pitching a New Social Networking App
Yuser Inc. (Yuser) was a new social networking start-up based in London, Ontario. Well-established social media platforms like Facebook and YouTube had begun to restrict social media influencers’ monetization of their user base, and this had opened an opp
Collection: Ivey Business School (Canada)
Ref: IVEY-9B19M063-E
Format: PDF
Number of pages: 9
Publication Date: Jul 5, 2019
Language: English
Review date: Jul 5, 2019
What material is included in this case:
Description
Yuser Inc. (Yuser) was a new social networking start-up based in London, Ontario. Well-established social media platforms like Facebook and YouTube had begun to restrict social media influencers’ monetization of their user base, and this had opened an opp
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Year: 2018
Geographic Setting: Canada
Industry Setting: Information, Media & Telecommunications;
Learning Objective
This case was designed for an entrepreneurship course and can be taught at the undergraduate, graduate, and executive levels. The case can also be used in finance and communications classes. The case was written to demonstrate the decisions and challenges
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"Yuser: Pitching a New Social Networking App"
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