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DataUnison: The eBay Reseller Strategy
Rebecca A. Grant; Meghan StothersCaso IVEY-9B07E014-EIniciativa emprendedora, Tecnologías de la informaciónIn 2005, e-business was on the rise again, and one of the companies that was doing well was eBay, the most successful online auction website. In addition to generating revenue, transactions on eBay also produced a substantial amount of data about purchases, prices and products. The chief executive officer (CEO) of the 18-month-old company, Advanced Economic Research Systems, Inc. (AERS) analyzed this data for consumers and businesses interested i...Desde 8,20 €
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iStockphoto.com: Turning Community into Commerce
Rebecca A. Grant; Meghan StothersCaso IVEY-9B07E013-EIniciativa emprendedora, Tecnologías de la informaciónWhen the founder of iStockphoto.com started the company in 2000, his objective was to share his vast collection of stock photography with graphic designers worldwide, and, in the process, help others do the same. By 2002, the organization was a respected and successful online community, but the founder and his partners now had to consider the profitability of their company. iStock was founded on community and collaboration - not commerce. Should ...Desde 8,20 €