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YouPostIt! Communicating the Value of a New Business
Michael Sider; Daniel SamoshCaso IVEY-9B12A002-EIniciativa emprendedora, MarketingThe director of new business development and strategy at Redmas Digital, an enterprising start-up, needs to write two sales e-mail templates for Redmas’s newest pet project, YouPostIt! One of the e-mails is for leads that the company has not done business with before (cold leads) and the other is for leads that the company has done business with before (warm leads). The director has to write concise e-mails with high “skim value.” He must distill...Desde 8,20 €
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ING Direct
Michael Sider; Sean CautermanCaso IVEY-9B10M096-EDirección estratégicaThe chief executive officer (CEO) of Social Media Group had to develop a social media campaign for ING Direct Canada, an online retail bank. The CEO had successfully developed social media campaigns for other businesses in the past but ING wanted the CEO to measure the success of the campaign. With little information available on how to determine the success of such strategies, the CEO set out to design one of Canada's first measurable social med...Desde 8,20 €
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Marineland and the Mayor
Michael Sider; Ahn HoangCaso IVEY-9B13M063-EDirección estratégicaThe mayor of one of Canada’s largest tourist destination cities has to decide how to handle the media outcry that followed a major newspaper story in which eight former staffers at the local, popular aquatic zoo accused the zoo of treating its animals with severe cruelty. His initial response was perceived by many as being too glib and favouring the marine park, which is an important source of revenue for the city. Although he is no expert on ani...Desde 8,20 €
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Loblaw Inc. and Rana Plaza
Michael SiderCaso IVEY-9B13M071-EDirección estratégicaA business professor who teaches sustainability must decide whether to sell his shares in the Canadian company, Loblaw Inc., after learning that the company produced garments for its clothing line in a Bangladeshi garment factory that collapsed, killing 1,127 workers.Desde 8,20 €
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Escapes Outdoor Living Designs Inc.
Michael Sider; Richard BloomfieldCaso IVEY-9B14M044-EDirección estratégica, Iniciativa emprendedoraThe owner of Escapes Outdoor Living Designs (Escapes) must decide what to do with his small landscaping and construction business. Escapes has been doing well, but has not had any sustainable growth over five years. The owner feels the business lacks focus and will need a good strategy in order to grow successfully. Facing problems with employee retention and shifting market opportunities, he has to perform an in-depth analysis of his current bus...Desde 8,20 €
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RBC - Financing Oil Sands (A)
Michael Sider; Jana Seijts; Ramasastry ChandrasekharCaso IVEY-9B10M015-EDirección estratégica, FinanzasUnder pressure from the Rainforest Action Network to make their lending policies more sustainable, executives at the Royal Bank of Canada who deal with issues of corporate citizenship and sustainability must decide whether to continue financing companies involved in extracting oil from the tar sands of Alberta, Canada. The case asks students to consider the following questions: 1) Should banks lend to any business or industry the government deems...Desde 8,20 €
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RBC - Financing Oil Sands (B)
Michael Sider; Jana Seijts; Ramasastry ChandrasekharCaso IVEY-9B10M016-EDirección estratégica, FinanzasUnder pressure from the Rainforest Action Network to make their lending policies more sustainable, executives at the Royal Bank of Canada who deal with issues of corporate citizenship and sustainability must decide whether to continue financing companies involved in extracting oil from the tar sands of Alberta, Canada. The case asks students to consider the following questions: 1) Should banks lend to any business or industry the government deems...Desde 5,74 €
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The Lac-Mégantic Disaster
Michael Sider; Mary Weil; Brian DunphyCaso IVEY-9B14M040-EDirección estratégicaIn July 2013, the chairman of Montreal Maine & Atlantic Railway is facing a public outcry as well as possible bankruptcy and the revocation of his operating licence. When one of the company’s trains derailed in the town of Lac-Mégantic, Quebec, several of its cars carrying crude oil exploded. The explosions and subsequent fires destroyed the downtown core and killed several dozen people. The oil spill also contaminated the local lake and river, l...Desde 8,20 €
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Jim Lander at Thamesford Logistics
Michael Sider; Ken MarkCaso IVEY-9B09M090-EDirección estratégicaAn operating manager who as an equity stake in Thamesford Logistics is preparing himself for what he believes will be a difficult conversation with Thamesford Logistic's chief financial officer (CFO) on a current project despite the fact that the operating manager has a legal dispute with the CFO on another deal. In the recent past, the operating manager and the CFO were partners trying to package and sell a mining project on behalf of the mine o...Desde 8,20 €
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Brett Sanders at Inglewood Instrument Co.
Michael Sider; Ken MarkCaso IVEY-9B09M091-EDirección estratégicaThe general manager, U.K. for Inglewood Instrument Co. (Inglewood) is sitting outside of his company's headquarters in Burnaby, B.C., waiting for a meeting with the founder of the company to clarify his future as the firm's general manager, U.K. The general manager suspects that the founder and the vice-president Business Development, are actively trying to find a replacement for the general manager, U.K. position. As the general manager is barel...Desde 8,20 €