Escapes Outdoor Living Designs Inc.
The owner of Escapes Outdoor Living Designs (Escapes) must decide what to do with his small landscaping and construction business. Escapes has been doing well, but has not had any sustainable growth over five years. The owner feels the business lacks focus and will need a good strategy in order to grow successfully. Facing problems with employee retention and shifting market opportunities, he has to perform an in-depth analysis of his current business to decide where it should go in the next few years or if it should be closed down altogether.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B14M044-E
Format: PDF
Number of pages: 12
Publication Date: Jun 24, 2014
Language: English
Review date: Jun 24, 2014
What material is included in this case:
Description
The owner of Escapes Outdoor Living Designs (Escapes) must decide what to do with his small landscaping and construction business. Escapes has been doing well, but has not had any sustainable growth over five years. The owner feels the business lacks focus and will need a good strategy in order to grow successfully. Facing problems with employee retention and shifting market opportunities, he has to perform an in-depth analysis of his current business to decide where it should go in the next few years or if it should be closed down altogether.
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Year: 2013
Geographic Setting: Canada
Industry Setting: Construction;
Learning Objective
·To better understand the complexity involved in operating a start-up company, specifically the difficult tradeoffs between diversifying revenue streams and focusing on very specific strengths. ·To find ways to address issues surrounding employee retention in small start-up firms that often do not have the financial resources to compete with the larger players. ·To experience the challenge of having “multiple good opportunities” for profitable ventures but recognizing and measuring significant qualitative metrics that can outweigh the potential financial gains.
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