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Kovi: Changing Brazil's Mobility Landscape
Applegate, Lynda M.; Norris, Michael; Lefort, AlexisCaso HBS-823028-EIniciativa emprendedoraKovi, a car rental startup located in Sao Paulo, Brazil, provides affordable access to rental cars for rideshare drivers. The case examines the origins of the company, provides background on the auto and rideshare industries in Brazil, and follows the CEO, Adhemar Milani Neto, as he evaluates options for growing the company.Desde 8,20 €
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Access Health CT: Marketing Affordable Care (A)
Quelch, John A.; Norris, MichaelCaso HBS-514119-EMarketingAt the close of open-enrollment in March of 2014, Kevin Counihan, CEO of Access Health CT, Connecticut's state health insurance exchange, stops to consider the success it has experienced so far and think about how to ensure its long-term sustainability.Desde 8,20 €
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Horst Dassler, Adidas, and the Commercialization of Sport, Teaching Plan
Jones, Geoffrey G.; Norris, MichaelNota del Instructor HBS-316090-EIniciativa emprendedoraTeaching plan for case 316007.Desde 0,00 €
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Horst Dassler, Adidas, and the Commercialization of Sport
Jones, Geoffrey G.; Norris, Michael; Kim, SophiCaso HBS-316007-EIniciativa emprendedoraThe case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for the famous African-American sprinter in the 1936 Berlin Olympics. From the 1950s Horst cultivated relationships with athletes and national associations to expand his sports apparel business and develop sports sp...Desde 8,20 €