Kovi: Changing Brazil's Mobility Landscape

By Applegate, Lynda M. / Norris, Michael / Lefort, Alexis

Entrepreneurship

Kovi, a car rental startup located in Sao Paulo, Brazil, provides affordable access to rental cars for rideshare drivers. The case examines the origins of the company, provides background on the auto and rideshare industries in Brazil, and follows the CEO, Adhemar Milani Neto, as he evaluates options for growing the company.

Collection: HBSP (USA)

Ref: HBS-823028-E

Format: PDF

Number of pages: 31

Publication Date: Jul 26, 2022

Language: English

Review date: Jan 13, 2024

Description

Geographic Setting: Brazil;Mexico

Industry Setting: Automotive industry

Kovi: Changing Brazil's Mobility Landscape

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Kovi: Changing Brazil's Mobility Landscape

Description

Kovi: Changing Brazil's Mobility Landscape

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