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Submarino.com (A) (Spanish version)
Applegate, Lynda M.; Monteiro, Luiz Felipe; Collura, MeredithCaso HBS-807S03Conocimiento y comunicaciónPermite un análisis exhaustivo de Submarino.com, una empresa de comercio electrónico B2C con presencia en Brasil, Argentina, México, España y Portugal. Examina las operaciones globales de la compañía, así como su diseño de la organización y funcionamiento y de gestión capacidades. Considera reto de determinar sus prioridades estratégicas y financieras, ya que pone en marcha un plan de crecimiento rápido con recursos limitados en el 2001 de la com...Desde 8,20 €
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The Akamai Technical Academy
Applegate, Lynda M.; Barnett, JamesCaso HBS-821021-ELiderazgo y Dirección de personasBy January 2020, Akamai Technologies had completed eight Akamai Technical Academy training programs in the U.S., Costa Rica, and Poland. Academy programs trained individuals without a traditional STEM degree for technically oriented jobs at Akamai. With aims to improve diversity across the technology sector, leadership considers expanding the ATA's reach.Desde 8,20 €
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Kovi: Changing Brazil's Mobility Landscape
Applegate, Lynda M.; Norris, Michael; Lefort, AlexisCaso HBS-823028-EIniciativa emprendedoraKovi, a car rental startup located in Sao Paulo, Brazil, provides affordable access to rental cars for rideshare drivers. The case examines the origins of the company, provides background on the auto and rideshare industries in Brazil, and follows the CEO, Adhemar Milani Neto, as he evaluates options for growing the company.Desde 8,20 €
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Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission
Applegate, Lynda M.; Piccoli, GabrieleCaso HBS-810140-EIniciativa emprendedoraAtlantis Paradise Island adopted a new vision and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer satisfaction and employee engagement.Desde 8,20 €
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MIA: Profit at the Base of the Pyramid
Applegate, Lynda M.; Davila Castilla, Jose Antonio; Mehta, Sarah; Sesia, AldoCaso HBS-817073-EIn January 2016, Guillermo Jaime had just returned home to Mexico City after attending a Harvard Business School executive education program. Jaime was the founder and CEO of Mejoramiento Integral Asistido (MIA), a company providing affordable housing to low-income Mexicans living at the base of the pyramid (BOP), defined as those living on less than $10 per day. Since its launch in 2009, MIA had built nearly 25,000 homes-which provided safe shel...Desde 8,20 €
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Start-Up Chile: April 2012
Applegate, Lynda M.; Kerr, William R.; Lerner, Josh; Pomeranz, Dina D.; Herrero, Gustavo A.; Scott, CintraCaso HBS-812158-EIniciativa emprendedoraStart-Up Chile is a unique program to encourage entrepreneurs to bring their new ventures to Chile. Policymakers must evaluate its effectiveness in achieving economic and social goals.Desde 8,20 €