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Kaya Skin Clinic: Creating a Sustainable Competitive Advantage with Customers
Kareem Abdul Waheed; Vimi JhamCaso IVEY-9B17A022-EDirección estratégica, MarketingKaya Skin Clinic (Kaya) was started in India in 2002. It expanded its operations to the Middle East in 2003. The company’s value proposition was to provide medical advice from a dermatologist, which formed the basis for product and service recommendations that would dramatically improve customers’ skin. The company had worked hard to position the Kaya brand through defined e-marketing and customer relationship management strategies; however, in 2...Desde 8,20 €
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Floward
Palepu, Krishna G.; Arora, NamrataCaso HBS-124010-EDirección estratégicaIn 2022, Abdulaziz B. Al Loughani, CEO and co-founder of Floward, an online flower and gifting company established in Kuwait in 2017, contemplated the firm's growth trajectory. Floward, an e-commerce enterprise that offered fresh-cut flowers sourced directly from global growers and had control over the entire delivery chain, had expanded its footprint to 32 cities across nine MENA countries and had ventured into the UK. Witnessing a remarkable CA...Desde 8,20 €
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Careem: Raising a Unicorn
Ghosh, Shikhar; Thapar, AlpanaCaso HBS-818022-EIniciativa emprendedoraThis case follows two ex-McKinsey consultants, Magnus Olsson and Mudassir Sheikha, who in search of finding their true purpose decide to found Careem, a Dubai-based ride-hailing service. Following its launch in July 2012, Careem experiences rapid growth of 30 percent per month in the UAE and other countries in the MENA region, surpassing the co-founders' expectations. However, as a result of such immense growth, the startup struggles with various...Desde 8,20 €
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Greg James at Sun Microsystems, Inc. (A) (Spanish version)
Neeley, Tsedal; DeLong, Thomas J.Caso HBS-415S01Dirección estratégicaGreg James, a global manager at Sun Microsystems, Inc., sets out to meet with his entire 43-member customer implementation team spread across India, France, the United Arab Emirates, and the United States of America to resolve a dire customer system outage as required by a service agreement. Rather than finding a swift resolution to the rapidly escalating customer situation that motivated his trip, he finds himself facing distributed work, global...Desde 8,20 €
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Contratación gubernamental de ONGs a gran escala para extender los servicios básicos de salud a las poblaciones pobres de Guatemala
Nieves I.; La Forgia G. M.; Ribera, Jaume; Rosenmöller, MagdaCaso P-1006Servicios y operacionesEl caso presenta la situación del Programa de Extensión de Cobertura de Servicios Básicos - PECSB en Guatemala a principios del 2000. En sus tres años de existencia el programa ha demostrado su éxito al atraer un gran número de ONGs para colaborar con el Gobierno en la extensión de la cobertura de servicios de salud a poblaciones pobres e indígenas que habitan en áreas rurales. El nuevo gobierno se cuestiona la necesidad de transformar los «conve...Desde 8,20 €
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Donaldo Alberto Gutiérrez, camarógrafo: El despido como solución a una actitud inaceptable
Las Heras, MireiaCaso DPO-411Análisis de decisiones, Conocimiento y comunicación, Liderazgo y Dirección de personasEn 1985, Donaldo empezó a trabajar como camarógrafo en Inca TV, una cadena de gran prestigio en Centroamérica. Donaldo no demostraba demasiado interés en su trabajo. Aunque en ocasiones había trabajado jornadas de hasta doce y catorce horas, otras veces llegaba tarde sin justificarlo convenientemente. También se había respaldado en el sindicato para reclamar derechos que le pertenecían, pero que no eran compatibles con las necesidades de la empre...Desde 8,20 €
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21st Century Food: NüFood
Arriola Ordónez, Estefanía; García Caffaro, Isabella; Velásquez, Teresa; Coma, Pablo; Castillo, Sofía; Figueredo, AlvaroCaso INCAE-31361_E-EIniciativa emprendedoraEntrepreneurs saw a window of opportunity in the production of Soldier Fly Black protein as a sustainable source of protein for animals. They had an established business plan, with the production of NüContainers for lower-middle-income communities and a production plant to serve companies, but this was questioned when they got allies from different industries who believed that their market niche should be different from the previously established...Desde 8,20 €
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Koita Foods
Applegate, Lynda M.; Ofek, Elie; Norris, MichaelCaso HBS-819001-EIniciativa emprendedoraIn 2018, Mustafa Koita, Founder and CEO of Dubai-based organic milk company Koita has to decide whether or not to pursue an investment from a potential competitor who is coming into his local market.Desde 8,20 €
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Dubai Duty Free
Lal, Rajiv; Kiron, DavidCaso HBS-511034-EMarketingTo maximize their effectiveness, color cases should be printed in color. In mid-February 2009, Dubai Duty Free Managing Director Colm McLoughlin received the January sales report. He left the report lying on his desk unopened and went to walk around the shops as he did every morning. When he returned, he sat down at his desk, looked at the cover of the report, then called his wife, Breeda, to confirm that they were hosting a dinner party that wee...Desde 8,20 €