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Koita Foods

Applegate, Lynda M. ; Ofek, Elie ; Norris, Michael

Reference: HBS-819001-E
Year: 2018
Number of pages: 28
Geographic Setting: United Arab Emirates
Publication Date: Feb 8, 2019
Fecha de edición: Feb 27, 2020
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Agribusiness;Agriculture;Food;Food & Beverage

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Description

In 2018, Mustafa Koita, Founder and CEO of Dubai-based organic milk company Koita has to decide whether or not to pursue an investment from a potential competitor who is coming into his local market.

Keywords

Business ownership Cash flow Entrepreneurship General management Growth Investments Marketing Social marketing