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Sky Airline: Business Model Transformation and Future Challenges
Tarzijan, Jorge; Koliatic, Matko; Ricart, Joan EnricCaso SM-1682-EAnálisis de decisiones, Dirección estratégica, Innovación y cambio, Liderazgo y Dirección de personas, Servicios y operacionesSky Airline (Sky or the Company) had a traditional Full Service Carrier (FSC) business model (BM), under which the Company was struggling financially, mainly because it was competing with a more efficient airline: LATAM, the leader in the aviation industry in South America. To differentiate from competition and take advantage of value migration in the industry, Sky transformed its FSC model into a low cost carrier model (LCC). The transformation ...Desde 8,20 €
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Innovating in the Pharmaceutical Supply System: the Chilean experience
Cohen, Jacob; Rosenhouse S.; Sánchez, J.; Rosenmöller, MagdaCaso P-1001-EServicios y operacionesThis case describes the transformation undergone by the medical and pharmaceutical supply system in Chile in the early 1990s, as a result of the changing role of the National Heath Service's supply organization (CENABAST), managed by the Ministry of Health, which found itself forced to evolve from operational management (product purchasing, storage and distribution) to a role as a transaction facilitator/guarantor, due to its poor performance (bo...Desde 8,20 €