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Colombia: Organizing for Competitiveness, Teaching Note
Ramirez-Vallejo, Jorge; Porter, Michael E.Nota del Instructor HBS-711481-EEconomíaTeaching Note for 710417.Desde 0,00 €
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Colombia: Organizing for Competitiveness
Porter, Michael E.; Ramirez-Vallejo, JorgeCaso HBS-710417-EEconomíaThe case is designed to explore the process of building competitiveness, particularly in an unstable environment, with a focus on organizations for competitiveness.Desde 8,20 €
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Republic Cell
Schroeter, Andreas; Rosenberg, MikeCaso SM-1586-EAnálisis de decisionesAfter months of hard work, a telecommunications executive is told not to bid on an important contact in a Latin American country, as his immediate superior has told him at the last minute that it is too risky. He is faced with the decision of whether to try to go over his boss's head or, should he accept the decision, what to tell his team.Desde 8,20 €
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Juan Valdez: Innovation in Caffeination, Teaching Note
Norton, Michael I.; Dann, JeremyNota del Instructor HBS-514027-EMarketingTeaching Note for 513090.Desde 0,00 €
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Diana Uribe: From Radio to Podcasts
Liliana Lopez JimenezCaso IVEY-9B20M102-EDirección estratégica, Iniciativa emprendedoraDiana Uribe was a successful cultural personality in her native Colombia, best known for her national radio show about world history. Since 2000, the show had aired every Sunday on Caracol Radio, Colombia’s most popular news radio station. On October 9, 2Desde 8,20 €
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How to Tackle a Strategy Case
Cara C. MaurerNota técnica IVEY-9B21M040-EDirección estratégicaThis short technical note offers a multi-step process for how to analyze a strategy case. The technical note makes reference to frameworks and tools found in the following strategy textbook: Mary M. Crossan, Cara C. Maurer, W. Glenn Rowe, and Michael J. Rouse, Strategic Analysis and Action, 10th ed. (Toronto, ON: Pearson Publishing, 2021) [forthcoming]. This note explains that cases have no single correct answer and that if the analysis has no te...Desde 8,20 €
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Colombia and the Economic Premium of Peace
Vietor, Richard H.K.; White, HilaryCaso HBS-715011-EEconomíaColombia, the fastest growing country in Latin America, continues to struggle with productivity. Both labor productivity and total factor productivity have been low for the past decade, despite economic growth of 4.7% annually. Many factors contribute-everything from infrastructure, to banking, to informality. President Santos, one year into his second term, is well aware of these difficulties and has put in place new policies to mitigate them. H...Desde 8,20 €
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Delirio: Branding and Dancing during the Pandemic
Juanita Cajiao; Enrique RamirezCaso IVEY-W29892-EDirección estratégica, MarketingEarly in 2020, la Fundación Delirio (Delirio), a salsa dance, music, and circus arts show from Cali, Colombia, faced the abrupt and indefinite suspension of its presentations because of lockdowns associated with COVID-19. The general director and the staff who remained had to find new ways to connect with their audiences, relying on the strength of the brand, which help them stay afloat despite restrictions on live performances. However, when con...Desde 8,20 €
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The Plastilene Group: Sustainable Innovation Strategy
Ricardo Estrada; Juan Carlos Rodríguez; Michael RiveraCaso IVEY-9B21M022-EDirección estratégicaIn 2020, the corporate purchasing and sustainability manager at the Plastilene Group (a plastics producer based in Colombia) needed to address a sustainability challenge. In response to media and legislative attacks and consumer behaviour changes regarding the use of plastic products globally, the corporate purchasing and sustainability manager, supported by the company’s chief executive officer, was tasked with leading a strategic renewal in the...Desde 8,20 €
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Hindú: Revitalizing a Colombian Tea Brand
Juanita Cajiao; Diana LealCaso IVEY-9B21A001-EMarketingIn late 2019, the Colombian company Agrícola Himalaya SA was undertaking a strategy to double its sales by 2030. The company’s popular Hindú brand of teas, developed over six decades, had expanded to include not only black and green teas but also herbal tDesde 8,20 €