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Openforyou.com
Dahab, Deborah; Segarra, José AntonioCaso M-1107-EMarketing, Tecnologías de la informaciónA new virtual store selling bicycles and accessories aimed at serious cyclists is weighing up the alternatives for growth and financing in light of modest initial results. The entrepreneur, an MBA who has made the switch from off-line business, reflects on the mistakes made in the past and how best to grow the business in the future. Should he change the brand? Is the pricing policy right? How can he make the site viable and increase the number o...Desde 8,20 €
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Campus Cerdanya
Lucarini S.; Segarra, José AntonioCaso M-1194-EServicios y operaciones, Tecnologías de la informaciónSandro Lucarini has just landed an administrative concession to build a sports and cultural residence in the Cerdanya. After leaving a brilliant career in consulting and spending a year and a half devising a business plan and negotiating with Town Hall, the time has come to take the plunge. The investments and how they will be financed, the choice of partners in the new company and the agreements for monitoring and revising the business model are...Desde 8,20 €
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Anuntis and Anuntis.com
Segarra, José Antonio; González, JorgeCaso M-1120-EMarketing, Tecnologías de la informaciónThe Anuntis group published classified advertisement papers in various cities in Spain. In early 2000 the company's managers were weighing up a number of growth options. One issue was how to transfer their business model to the Internet. Another was the proposal to launch umbrella brands for the group's publications. Lastly, they had to decide on an internationalization strategy for Latin America.Desde 8,20 €